On Friday, Universal Music Group’s Web3 label dubbed 10:22PM revealed it purchased the Bored Ape Yacht Club (BAYC) non-fungible token (NFT) #5537 for more than $360,000. 10:22PM reports that BAYC #5537 is the new female manager of the metaverse’s first group.
UMG’s 10:22PM Acquires Bored Ape #5537 for 125 Ether
Universal Music Group (UMG) and the firm’s Web3 label 10:22PM explained on Friday that the metaverse group called KINGSHIP now has a new manager. 10:22PM purchased the Bored Ape Yacht Club NFT #5537 (BAYC), for over $360,000, or 125 Ethereum at settlement. In addition to being identified as Bored Ape #5537, the Web3 label noted that the female character will be KINGSHIP’s manager and will be called “Manager Noët All.”
UMG announced the Web3 label at 10:22PM in November 2021 and the KINGSHIP organization in December 2021. On the same day, Timbaland (hit record producer) announced Ape-In Productions (AIP), a BAYC entertainment company. The metaverse group KINGSHIP also includes a Mutant Ape Yacht club (MAYC), NFT, and three Bored Apes NFTs.
The announcement discloses that in addition to purchasing the latest BAYC, KINGSHIP’s official website and Discord have been launched. The new site and Discord channel aim to “provide fans and the collector community with information about the group’s activities, new developments including access to the allowlist and future activations.”
UMG is specializing in NFT technology. In February, the company announced a partnership to Curio NFT market place Curio. At the time, the entertainment giant said it had plans to showcase NFTs tied to the firm’s many music labels and hit recording artists. UMG and the Flow Blockchain announced a partnership during the first week in March.
10:22PM’s Founder Says Manager Noët All Will Help Drive the Storyline
Friday’s announcement explains that KINGSHIP was created by 10:22PM’s founder Celine Joshua. “We have been incredibly busy developing KINGSHIP since our initial announcement and I’m so excited to introduce Manager Noët All, one of many new characters that will be joining the KINGSHIP universe,” 10:22PM’s founder explained in a statement sent to Bitcoin.com News on Friday.
10:22PM’s Celine Joshua added:
As the manager of the group, Manager Noët All will help drive the storyline and allow us to communicate with the community. Our goal is to create a KINGSHIP world that’s as immersive and engaging as possible while also building value for the holders.
10:22PM’s founder further explained that now that the Discord channel is open, the KINGSHIP community can tune in to get updates and interact with other community members. “Stay tuned, there’s so much to come,” 10:22PM’s founder further remarked.
On the NFT marketplace Opensea, 10:22PM’s founder goes by the name “Celinethethird,” according to the Opensea profile attached to the ethereum address “0x8Ad.” The address also leverages the ENS domain “1022pm.eth,” and it holds a significant number of NFTs. The address 1022pm.eth currently holds 105 NFTs, from 45 different collections. 1022pm.eth loves MAYC NFTs and BAYC NFTs. However, there are also Doodle #5707 and Bored Ape Club NFTs at the address. World of Women (WoW), NFTs and Invisible Friends #276.
The entire BAYC and MAYC ecosystem has seen a lot of demand during the last two weeks after the NFT’s creators announced the acquisition of the Cryptopunks and Meebits intellectual property (IP). Yuga Labs gave the NFT holders the commercial rights. This week, Apecoin was launched and Apecoin DAO created.
How do you feel about UMG’s announcement at 10:22 PM about Bored Ape #5537 being purchased? Comment below and let us know how you feel about the subject.
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