UAE Airliner Emirates to Launch NFTs and Experiences in the Metaverse – Metaverse Bitcoin News

Emirates is a United Arab Emirates (UAE), airline that plans to introduce non-fungible tokens, NFT, and other experiences in the metaverse, for both its employees and customers. The launch aligns with UAE’s digital economy and virtual assets initiatives.

Premier Projects Are Already In Progress

The UAE airliner Emirates has said it will soon launch non-fungible tokens (NFT) and “exciting experiences in the metaverse” for its clientele as well as its workers. According to the airliner, the move aligns with advances in the UAE’s digital economy as well as with the country’s virtual assets related initiatives.

In a recently released statement, the airliner suggested that work on the firsts projects is already underway with the “launch anticipated in the coming months.” Remarking on Emirates’ NFT plans, the airliner’s chairman and CEO Sheikh Ahmed bin Saeed Al Maktoum pointed to his company’s history of embracing advanced technologies.

UAE’s Vision for the Digital Economy

Al Maktoum shared the goals Emirates has for the NFTs launch. He shared the following:

We are enthusiastic about the possibilities in the digital world of tomorrow and have committed a substantial investment in financial terms and resourcing terms to help develop products and service using innovative technologies. These will improve revenue, brand experience, as well as business efficiency.

In order to help set Emirates on a path towards achieving these goals, the CEO said the airliner’s future-themed Emirates Pavilion at Expo “is being repurposed as a hub to develop cutting-edge future experiences aligned with the UAE’s vision for the digital economy.”

The airliner’s statement also said Emirates will continue to work with its partners on matters regarding its Web3 strategy.

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Terence Zimwara

Terence Zimwara, a Zimbabwean journalist, writer and author who has been awarded the Zimbabwe Booker Prize. His writings have covered the economic problems of several African countries and how digital currency can offer an escape route.