To celebrate the 40th Anniversary of Masters of the Universe (MOTU), Mattel, a toy manufacturer, announced the launch of the MOTU official digital toy line. This new MOTU collection will be available on November 9 and feature iconic MOTU characters such as He-Man, Battle Cats, Tri-Klops and Evil-Lyn.
He-Man and the Masters of the Universe are invited to the Blockchain-Powered Metaverse
Mattel, Inc. (Nasdaq : MAT), and the Cryptoys platform for non-fungible tokens (NFT), announced plans to create a digital collection of collectibles based on the Masters of the Universe sword and planet-themed media series. According to the announcement, the limited edition collection was unveiled this week in unison with MOTU’s 40th anniversary.
MOTU is best known for He-Man, She-Ra and the action-figure toys that were released in 1981. In 1983 came the MOTU, or He-Man animated film series. Mattel’s MOTU franchise is still a pop culture classic after 40 years, with He-Man and Skeletor featured in memes and newly created toy lines. Mattel and Cryptoys, a NFT company, partnered up to create the MOTU NFT Collection. This NFT line combines entertainment, toys, and gaming.
Cryptoys utilizes the Flow Network, a blockchain network used by Dapper Labs to create NFT collections NBA Top Shot or NFL All Day. There will be three releases of the MOTU NFT Collection. The initial release will have He-Man/Prince Adam as well as Tri-Klops and Battle Cat/Cringer. Evil-Lyn will also appear. Waves will take place from November 2022 through January 2023. Other characters, such as Orko (Man-At-Arms), Skeletor or Beast-Man, will also be available.
“With a unique ability to remain at the forefront of pop culture for 40 years, Mattel’s Masters of the Universe IP has an extremely high consumer awareness level and strong collectability value,” Mattel’s global head of digital gaming, Mike DeLaet, said in a statement. DeLaet added that the toy manufacturing company looked forward to “providing fans of all ages a new way to experience He-Man and Masters of the Universe.”
The MOTU drops will each contain 10,000 toys each character, and each will be unique with different skins at seven distinct rarity levels. Cryptoys says that the scarcity of each skin will make the collectible even more “powerful.” The new MOTU NFT collection is not Mattel’s first time dealing with blockchain technology as the company issued the Mattel Hot Wheels NFT Garage line with the Wax blockchain team last year.
Mattel recently collaborated with Veefriends NFT Project and released a limited edition UNO Deck featuring Veefriends characters. Mattel participated in the investment round. Cryptoys, a NFT company raised $23M at the close of June. Andreessen Horowitz (a16z), Sound Ventures, Dapper Labs, Animoca Brands, Acrew Capital, and Draper & Associates also participated. Other toy and collectible companies like Funko, Hasbro and others have issued NFTs that are blockchain-backed.
How do you feel about the Masters of the Universe NFT Collection by Mattel and Cryptoys Please comment below to let us know your thoughts on this topic.
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