The tourism organization in Portorož, a summer resort on the Adriatic coast of Slovenia, has decided to promote the destination using non-fungible tokens (NFTs). The project represents the digital component of this year’s campaign to attract visitors to the region.
Tourists in Portorož to Collect NFTs and Win Prizes
Shortly after the Slovenian Tourist Board (STB) issued a “sLOVEnia NFT” last month, Portorož, in the southwestern municipality of Piran, has now become the country’s first resort with its own non-fungible tokens. Local media reports that the main purpose of this initiative was to promote the two coastal cities as digitally-savvy, sustainable and progressive destinations.
“The door to the metaverse is opening, which will be a new market for future generations,” Alexander Valentin, director of the Portorož Tourist Association, has been quoted as stating during a presentation devoted to the innovations in Portorož.
The new “destination NFTs” are meant to win visitors’ loyalty. Tourists will be able to collect three tokens from three different collections, when they perform three activities: participate in a prize game, subscribe to a newsletter, and share a sticker on Instagram with the resort’s @portorozpiran account. In each collection, 100 NFTs will be available.
On April 20, Slovenia launched a campaign under the “We Are Here” banner in the country and six other nations — Italy, Austria, Germany, Hungary, the Czech Republic, and Slovakia. It is aimed at spreading the country’s presence as a travel destination to more markets. Primorske Novice reported that nine tourist service providers have already joined and many more will soon.
Besides entering the crypto world through the NFT initiative, Portorož and Piran are also increasing their promotional activities on social media. According to the publication, these towns joined Tiktok’s short-form video platform.
Slovenia has emerged as the leader of Southeast Europe in cryptocurrency adoption. Thousands of cafés, restaurants, hotels, hair salons, and sports facilities across the country accept various cryptocurrencies. Ljubljana’s authorities opened consultations last fall on draft legislation regulating cryptocurrency taxation.
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