Samsung, the electronics giant has launched Space Tycoon. This is a space-based metaverse experience that was created as part of Roblox. This gaming universe is designed to delight Gen Z gamers and will include a place where you can build Samsung products by choosing their basic components. You can also shop in-game products.
Samsung’s New Metaverse in Space
Large companies have begun to focus their attention on metaverse-based worlds. Samsung is the electronics giant and will launch a metaverse universe as part of Roblox. Space Tycoon is an experience that allows users to be part of a space station and get resources to create and manufacture Samsung products.
The virtual world will also offer the opportunity to purchase items for the players’ avatars from a shop. The virtual world is aimed at a younger audience and will allow them to discover more about the brand’s products.
About Samsung Space Tycoon, Jinsoo Kim, executive vice president at Corporate Design Center in Samsung Electronics, stated:
Samsung wanted Gen Z to have the opportunity to use its products in an entirely new way. For both current and future customers, we will keep showcasing content that delivers more engaging and meaningful digital experiences.
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Samsung was involved in many software solutions that focus on entertainment and gaming. Samsung has worked closely with partners to develop a number of these projects. Nifty Gateway, an NFT marketplace and a partner of the company, has created a NFT platform. This platform will enable the platform to sell its NFTs through Samsung smart TVs.
Additionally, it has made investments in companies that invest in groups with a primary goal of developing metaverse-based platforms. It participated in the Series A financing round for Doubleme (a Korean-based metaverse business). It also launched Decentraland’s own store in March, one the most popular metaverses.
The company, however, hasn’t presented any hardware that could be used to support these experiences. Instead, it focuses on the software. Although virtual reality and augment reality can be referred to as the metaverse, many people are skeptical about what it actually means.
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