The well known playing card manufacturer Bicycle has announced the launch of the company’s first non-fungible token (NFT) collection. The NFT card collectibles called the “Genesis Collection” were designed by the artist Adrian Valenzuela and the first drop of NFTs were officially revealed via the NFT marketplace Kolectiv on Thursday.
The Bicycle Playing Cards Manufacturer aims to bridge the gap between tradition and innovation
When it comes to playing cards, the name Bicycle has been a popular brand since the company’s inception in 1885. The card’s official name Bicycle was chosen because the bicycle was an extremely popular invention at the end of the 19th century. Bicycle enters the blockchain world with its first collection of non-fungible tokens (NFT), almost 136 year later. Adrian Valenzuela designed the artwork for iconic Bicycle cards. However, they were transformed into cards 1,000 years later.
“At Bicycle, we’re a heritage brand that has been at the forefront of playing cards for over 135 years and this NFT launch marks a special moment in our history where we’re bridging the gap between tradition and innovation,” Stefaan Merckx, the CEO of Bicycle said in a statement. “Looking ahead, we’ll continue to reach new consumers and generations, while also staying true to our history.”
According to the firm, the new collection will start the collector on a “journey alongside Bicycle, from continued support to perks including access to exclusive events, presales, and whitelists of future Bicycle NFTs.” Essentially, the cards will serve as VIP membership, Bicycle details, to an “elite club of Bicycle collectors.” However, Bicycle does disclose that the primary sale benefit will not be “extended for NFT buyers on [the] secondary market.” The auction started on Thursday via the NFT marketplace Kolectiv.
Bicycle joins the NFT Bandwagon with a number of well-known brands
Each day, groups of Bicycle cards will drop, including the Ace through Ten and Jokers. Bicycle will surprise you with Jokers and 8,008 NFT products for sale. These specific cards will feature “an animated card tuck case and unique mint numbers from 1 through 8,008,” Bicycle explains. With a Shopify plug in, you can purchase the NFTs of Bicycle cards with USD.
“The NFT launch demonstrates how Bicycle is leading the way for others as we continue to innovate and, in addition to introducing new tools that make our cards more digital and accessible, segue into a new era targeting younger generations,” said Ann Viaene, Bicycle’s CMO. “We’re focused on unlocking magical moments that foster connection and delighting our fans with new releases.”
Bicycle is following a host of famous companies who have been involved in NFTs. These include Pepsi-Cola (Budweiser), Adidas, Coca-Cola (Rolling Stone), TIME, TIME, Arizona Iced Tea (Arizona Iced Tea), TIME, TIME. Ubisoft. AMC. Sony. Fox Entertainment. WWE. Studio 54. Disney. Marvel. DC Comics. NFTs are now a multibillion-dollar industry since the beginning of 2021, and up until the end.
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