Playboy Entertainment, an entertainment company founded in 1953, has announced that it is collaborating with The Sandbox to license its content. The two companies detailed that the newly formed partnership aims to provide metaverse visitors with a Playboy-themed “social gaming experience.”
Playboy Enters the Sandbox
PLBY Group, Inc., NASDAQ: PLBY, commonly known as Playboy, announced Monday that it is working with The Sandbox, a blockchain-based project. The Sandbox platform, which was founded in March 2012, evolved from an 2D (2D) game into a 3D (3D) metaverse powered entirely by Ethereum.
Playboy’s announcement reveals a licensing collaboration with The Sandbox and the company notes that users will be able to immerse themselves into the “Metamansion.” The Sandbox-crafted Metamansion will feature non-fungible token (NFT) collectibles, programmed events, social play, and gaming experiences using Playboy’s content library.
Since long, the lifestyle and entertainment company has been part of blockchain’s industry. In March 2018, the company’s Playboy TV revealed it would release a multi-cryptocurrency wallet but the project fell through, according to reports published four months later.
In April 2021, Playboy revealed it was collaborating with Nifty Gateway in order to issue an NFT collection called “Liquid Summer.” The following July, the entertainment firm joined forces with Superrare to publish the Miami Beach NFT Collection. The company’s latest collaboration with The Sandbox will include NFTs and “special experiences for Playboy’s Rabbitar community.”
“We’re thrilled to work with The Sandbox and its best-in-class design and development team to build a premium, customized Playboy gaming and social experience in the metaverse,” Playboy’s chief brand and strategy officer Rachel Webber explained in a note sent to Bitcoin.com News. “We can’t wait to invite our global Playboy fanbase, and in particular our Rabbitar community and The Sandbox LAND owners, into this new immersive world of Playboy.”
Playboy is just one of many companies that have joined The Sandbox’s metaverse over the last year. Bitcoin.com News published a May 19 report on Jamiroquai, an acid jazz-funk group that collaborated with the Web3 virtual world. To introduce Dungeon Siege IP, and Rabbids into the Blockchain Gaming Land, The Sandbox also joined forces with Square Enix and Ubisoft.
Playboy has been a pioneer in the publishing space for close to 70 years, and the company believes the blockchain world The Sandbox “provides a dynamic platform for a next wave of innovation.” The COO and co-founder of The Sandbox, Sebastien Borget, said that the entertainment firm continues to appeal to all generations and now Web3 users.
“Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success,” Borget noted during the announcement on Monday.
How do you feel about Playboy’s partnership with The Sandbox Leave your comments below to share your opinions on the subject.
Images CreditsShutterstock. Pixabay. Wiki commons. Playboy. The Sandbox.
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