On Thursday, the popular cable channel MTV revealed that the legendary rappers Eminem and Snoop Dogg plan to perform the duo’s hit single “From the D 2 The LBC” this Sunday. This music video showcases the non-fungible tokens, (NFTs), that were sourced from the Bored Ape Yacht Club collection. The upcoming award show will be the first ever to feature metaverse-inspired performance.
MTV to Air Metaverse Inspired Performance featuring Hip Hop Stars Eminem & BAYC NFTs
MTV hosts the Video Music Awards, also known as the VMAs. It will take place on 28 August 2022 at 8 PM (EST). The award ceremony will be MTV’s 37th video award presentation since September 14, 1984.
This year’s VMA’s will be held at the Prudential Center in Newark, New Jersey, and hosted by LL Cool J, Nicki Minaj, and Jack Harlow. MTV’s August 25th broadcast will be MTV tweetedAbout a special performance by Snoop Dogg & Eminem.
“GET READY… [Eminem and Snoop Dogg] are bringing “From the D 2 The LBC” to the VMAs stage for a world premiere performance,” MTV said. The rap duo’s upcoming show is considered the first-ever metaverse-inspired award show performance as the hit single “From the D 2 The LBC” features the two rappers’ BAYC NFTs.
Eminem has BAYC #9.05.5 while Snoop Dogg has BAYC#6,723. Both were bought for six figures each NFT. Both Eminem and Snoop are avid NFT collectors and the “From the D 2 The LBC” music video features the artists’ high-profile NFTs in an animated fashion. The duo’s music video is also nominated for a VMA award.
MTV VMAs News follows Yuga Labs co-founders Gordon Goner, Gargamel and their release of licensing rights to Cryptopunks/Meebits owners. Yuga Labs also did this with BAYC and Mutant Ape Yacht Clubs (MAYC) NFTs.
NFT owners can use the intellectual property they own to make their NFTs more profitable or for personal reasons, as Eminem and Snoop did in BAYC #19,055 (and BAYC #26,723). Eminem was just recently added to the list. publishedA picture on Twitter of him hanging out with legendary music producer Dr. Dre, and Snoop.
This year’s VMAs will also feature Lil Nas X who won the video of the year VMA award last year, and he is nominated once again for the video of the year award. Lil Nas X, if he wins again will become the first VMA winner to take home the award twice.
Lil Nas X has also been interested in NFT technology and was expected to partner with Tiktok, releasing digital artwork. Tiktok already had NFTs released with Bella Poarch (social media influencer), and Grimes, who together managed to raise $6 million through the NFT sales.
A report published by Rolling Stone said the Tiktok NFT collaborations with famous stars were considered “a mess,” and “a complete joke.” Months ago, Eminem’s NFT collection of digital action figures and original beats made roughly $1.78 million via a sale that occured on the Nifty Gateway NFT marketplace.
Eminem has also invested funds into Makersplace, alongside a slew of venture funds and Eminem’s friend, the CEO of Goliath Records and former president of Def Jam Recordings Paul Rosenberg.
What do you think about Eminem and Snoop performing the first-ever metaverse-inspired song at this year’s MTV VMAs? Comment below to let us know your thoughts on this topic.
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