Mastercard has 15 trademark applications that cover a broad range of services related the non-fungible tokens and metaverse. “We are continually looking for opportunities to deliver new and unique experiences to our customers and cardholders,” Mastercard said.
Mastercard’s NFT, Metaverse Trademark Applications
Last week, Mastercard the payment giant filed fifteen trademark applications at the United States Patent and Trademark Office. These covered a broad range of products and services that relate to metaverse tokens and non-fungible tokens.
A USPTO-licensed trademark attorney, Mike Kondoudis, noted that the trademark applications are for Mastercard, Priceless, and Mastercard’s circles logo. Mastercard’s Priceless campaign offers cardholders everyday discounts.
The trademark applications indicate Mastercard’s plans for a wide range of NFT projects, such as NFT-authenticated downloadable music files and marketplaces for digital goods and NFT-backed media.
These include e-commerce software that allows users to conduct electric business transactions and credit card processing.
These serial numbers are for 15 trademark application: 97346112; 97346097; 97346070; 97346070; 97346065, 97346070; 97346060; 97346070. 97346060. 97346053. 97346060. 97346043. 97346053. 97346060. 97346043. 97346041. 97346043. 97346053. 97346033. 97346023. 97346019.
A Mastercard spokesperson told the Insider: “We are continually looking for opportunities to deliver new and unique experiences to our customers and cardholders.” The spokesperson added:
The filing of this application is part of the effort to ensure that trademark protection continues for any possible use in the metaverse.
A growing number of large corporations have made a similar move, including Meta (formerly Facebook), Mcdonald’s, Burger King, Panera Bread, and Panda Express.
Citi forecasted last month that the metaverse would be worth $13 trillion and have five billion users by 2030. The metaverse, according to Goldman Sachs, is a $8 trillion investment opportunity. JPMorgan, a megabank, and HSBC have established a presence within the metaverse.
What do you think about Mastercard’s 15 trademark applications for NFT and metaverse products and services? Comment below.
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