Mastercard Adds Crypto Consulting Service in Latest Effort to Boost Cryptocurrency Adoption – Featured Bitcoin News

Mastercard, the payments giant, is adding cryptocurrency to its payment-focused consulting services. It covers “a range of digital currency capabilities, from early-stage education, risk assessments, and bank-wide crypto and NFT strategy development to crypto cards and the design of crypto loyalty programs.”

Mastercard’s Crypto Consulting Service

Mastercard on Tuesday announced an expansion in its consulting business that focuses on payments. Among the new practices is one dedicated to “crypto & digital currencies,” the company wrote.

Noting that it is “helping banks navigate the adoption of digital currencies,” the payments giant detailed:

Mastercard’s consulting efforts with banks and merchants cover a range of digital currency capabilities, from early-stage education, risk assessments and bank-wide crypto and NFT strategy development to crypto cards and the design of crypto loyalty programs.

“Mastercard has curated partnerships with digitally native firms that offer best-of-breed solutions in cryptocurrencies,” the company added.

Moreover, the payments company “has helped fintechs expand into new markets, working through go-to-market planning and commercialization strategies.”

Mastercard started bringing cryptocurrency onto its network in February 2017. This company is currently focusing on products and services around cryptocurrency, central bank digital currencies, (CBDCs), and stablecoins.

Mastercard joined forces with Coinbase, a cryptocurrency exchange to increase access to non-fungible tokens. Customers will be able to use their Mastercard cards to make purchases on Coinbase’s coming NFT marketplace.

What do you think about Mastercard’s crypto efforts? Leave a comment below.

Kevin Helms

Kevin is a graduate of Austrian Economics. He discovered Bitcoin in 2011, and has been an advocate ever since. He is interested in Bitcoin security and open-source software, network effects, and the intersection of cryptography and economics.