Press Release
PRESS RELEASE. PALO ALTO – April 7th, 2022 — Syntropy, a transformative Web3 connectivity company, announces its new customer – the sports betting and gaming giant, Entain. The FTSE 100 company is leveraging Syntropy’s global relay network with its decentralized autonomous routing protocol (DARP) to connect the company’s data centers across the globe. Syntropy’s technology reduces latency and packet loss, improving the overall performance and reliability of Entain’s network for its core offering as well as its future expansion into the metaverse with Ennovate Labs.
Syntropy Relay Network is fully programmeable and runs over the internet. The global digital fabric is a collection of ISPs, cloud providers, data centers and devices that are the most connected to the internet. This ensures the highest performance and security. Syntropy’s blockchain-based technology solves the fundamental issues with the internet.
“With many exciting Web3 and metaverse projects in the making, we have to face the fact that the current internet infrastructure and routing protocol was not designed for performance optimization which is a fundamental requirement to make digitally immersive experiences a reality. Syntropy’s open, decentralized technology overcomes this technological roadblock,” said Domas Povilauskas, CEO at Syntropy. “Entain’s forward-looking networking team recognized the need for a Web3-ready connectivity system as they move into entertainment in the metaverse and NFTs.”
Entain did a technical proofof concept before deployment. The results showed that the default path to the internet experienced a significant increase in latency, with spikes exceeding 1500ms each for 35 minutes. This rendered the connection useless. Without any human intervention, Syntropy’s DARP technology immediately detected the performance problem and switched to an alternative, best-performing path immediately.
“Due to the success of the technical PoC with Syntropy’s technology, Entain decided to become a customer and is already planning a rollout across the rest of its global footprint, including its 40+ geographically dispersed private data centers,” says Domas Povilauskas, CEO at Syntropy. “We are thrilled to be a partner and support their expansion into the metaverse.”
Entain’s success with Syntropy Relay Network shows how the technology can easily be deployed by an enterprise network and managed through Syntropy Stack. This library of tools allows enterprises to create and automate encrypted connections that can be scaled, optimized, scaled, and managed through Syntropy Stack. Syntropy Relay Network, which leverages the encryption layer in Syntropy Stack introduces a critical layer of programmability and enhanced encryption-based security. This is crucial for enterprise adoption.
According to Markus Röglsperger, Head of Network, Datacenter, and Infrastructure Automation, Entain, “Syntropy’s segment-routing approach goes beyond the scope of traditional SD-WAN solutions and perfectly fits to our strategy to connect all Entain’s worldwide distributed sites only over the internet. Instead of relying on Internet Service Providers where Entain must give up control once a packet leaves the private network, Syntropy’s Relay Network continues to optimize Entain’s traffic while in transit all the way to the destination. This not only significantly reduces packet-loss and round-trip-times, but also saves a lot of time previously spent on troubleshooting issues between various service providers.”
“It is exciting to see the critical data routing protocol that will enable Web3 being used to drive better customer experiences in a live enterprise scenario”, said Shawn Hakl, former SVP Business Product at Verizon and advisor to Syntropy. “The implementation of Syntropy’s blockchain-based technology at Entain demonstrates the evolution of enterprise networking to deliver a dynamic, decentralized network topology.
Learn more about Syntropy by visiting, https://www.syntropynet.com/
Syntropy
Syntropy provides a revolutionary, user-centric connection system to meet the demands of Web3. Syntropy is intended to resolve issues that plague the internet, such as privacy, governance and resource use. Syntropy employs innovative technologies including encryption, blockchain and performance routing. This economic model enables and encourages the creation a safer, more secure, faster-performing, internet environment for all. Visit www.syntropynet.com to learn more.
Media Contacts
Kevin Gavin
Syntropy
Tel: 510 910-5191
Email: [email protected]
Gina Jacobs
Syntropy
Email: [email protected]
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