Haas F1 Team, a U.S. licensed Formula One team has announced that it will collaborate with Opensea for non-fungible tokens (NFTs) market. As part of the agreement, a collection of NFTs will be produced for Haas while Opensea’s logo will appear on its cars.
Opensea Helps American Formula One Team Launch the NFT Collection
Opensea is the largest peer-to–peer market for non-fungible tokens. It will set up an NFT collection at Haas F1. Haas F1 announced the collaboration on Thursday. It is the American-owned only team participating in the FIA Formula One World Championship. Haas F1 released the following statement in a press release.
As the ‘Official NFT Marketplace Partner’ of Haas F1 Team, Opensea will work with the team and external collaborators alike in producing a collection of branded NFTs.
According to the racing team this initiative will increase fan engagement. “NFTs have the incredible power to unlock new experiences and give us a canvas to bring people together around the things they love in new ways,” added Vice President of Product at Opensea Shiva Rajaraman.
According to an executive, the company was looking forward to creating innovative collections with Haas F1 as well as providing opportunities for dedicated fans to be closer to the action.
The deal also includes the Opensea Logo appearing on the VF-22 vehicles, designed and built by Haas F1 Team for the 2022 Formula One World Championship.
“We’ve waited to find the right partner in the NFT space and in Opensea we’ve found exactly that,” stated Team Principal of Haas F1 Guenther Steiner.
“To be guided by Opensea on our collections and fan engagement opportunities, we know we’ll be in good hands as they’re not only connected to all the key players but they’re an industry leader with innovation at the forefront of all they do,” Steiner added, commenting on Haas F1’s first steps into the NFT space.
The collaboration between crypto and racing has seen significant growth over the years. Formula One secured a multimillion dollar sponsorship deal with Crypto.com in summer 2021. Red Bull Racing joined forces with Crypto.com in early 2022. F1 had filed eight trademark applications in mid-October covering a variety of metaverse, NFT, crypto products and services.
Are you expecting more collaborations between Formula One and crypto-companies in the near future? Leave a comment below.
Images Credits: Shutterstock, Pixabay, Wiki Commons, Haas F1 Team
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