Press release
PRESS RELEASE. Strategic Partnership announced by Adshares protocol, blockchain analytics platform cookie3, which aims to make convenient marketing tools for accurate targeting across all metaverses.
Integrating cookie3’s analyticsPlatform solutions for the Adshares protocolThis site focuses on providing tools that allow companies to market in the metaverse. Advertising targeting will now be possible in Decentraland with the joint implementation. This allows advertisers to better target their campaigns. The configuration panel that allows users to specify the land for which their ads should be displayed will be made available soon. Adshares will allow audiences to select interest categories. Campaigns will be more efficient with these solutions.
Cookies3: Metaverse behaviour analytics
However, one question remains open – diversification of targeting audience. Is it possible to transfer the Google-like analyzing targeting methods to web3 domain?
Representing the virtual world as interconnected items based on blockchain, the Cookie3 team skillfully utilized one of the central elements in the metaverse for their data engine – that is, NFTs. Cookies3 can use machine learning, artificial intelligence, and machine learning to interpret the data and to determine individual user behaviours across different metaverses. Companies and brands will be able to develop behavioural profiles, which are crucial for precise targeting of advertising and marketing campaigns.
Projects will be able to target their campaigns through the on-chain analytics tool using remarketing; clients segmentation, interests & preferences; number, value and frequency of transactions; purchasing probability; and different predictions. The result will be a breakthrough in the relationships between advertisers and users, including the ability to deliver exclusive content, brand awareness experiences and personalized engagement with influential people and events.
Partnership use case – Drake’s concert marketing campaign
The organizers of Drake’s concert will be able to set up their marketing campaign targeted to metaverse users through the Adshares protocol, based on user profiles, which had previously been interpreted through the cookie3 data engine. One user who has previously collected NFT from rappers will receive an advertisement with a link to the Drake concert. A completely different type will be displayed on the parcel for another user who has different interests. Advertisers can rest assured that they will be seen by the right audience.
This unique combination of Adshares’ in-use protocol with cookie3-developing data-engine solutions is the first-of-its-kind solution is considered to be the ultimate marketing tool for advertisers in metaverses.
Adshares
Adshares has become a leader in the implementation of its advertising protocol for web2 or web3. This is due to its development of adtech Blockchain solutions. Decentraland and Cryptovoxels have already seen Adshares’ image and video ads, as well as 3D advertisements formats. Adshares Protocol allows land- and parcelowners to post ads and make money by renting out their digital assets. The strategic partnership with cookie3 will significantly improve the ready-to-use protocol, increasing potential advertisers’ attractiveness.
This press release is for informational purposes only. The promoted company and any affiliates are to be vetted by readers before they take any action. Bitcoin.com cannot be held responsible for any loss or damage caused, directly or indirectly by, the use or reliance of any content, goods and services mentioned in the press releases.
Image creditShutterstock. Pixabay. Wiki Commons