Singapore-based GameFi ecosystem Digital Entertainment Asset Pte. Ltd. has announced the appointment of Tatsuya KOHROI to the position of Vice President and Head, Global Business. Kohrogi will use his vast experience to expand DEA’s reach into new markets.
Commenting on the company’s latest talent acquisition, DEA CEO Naohito Yoshida notes, “Tatsuya is a dynamic leader and is highly experienced in building partner relations, creating and implementing leading initiatives and strategies. As we begin to expand our business across Asia, Europe, and North America, we are confident each region will grow under Tatsuya’s leadership.”
Kohrogi previously worked for prominent brands such as SoftBank and Meta (formerly Facebook). In his role as Partner Manager at Meta, Kohrogi’s key responsibilities included building long-term relationships with advertisers and advertising agencies across Japan. During his time at Meta, Kohrogi strategically grew his key partners’ businesses by 200% within two years as well as pushed scaling partner revenues to reach nine-figure annual values in US dollars.
Kohrogi was a seven-year employee at SoftBank. His titles included sales and investment management, business development, co-founding an intern venture, as well as leadership roles in digital marketing, strategy, investments, financial planning, and corporate finance. Additionally, Kohrogi trained under SoftBank Group’s CEO Masayoshi Son, learning corporate leadership skills directly from Son, and worked on related projects as a prominent member of the CEO’s successor program.
On joining DEA, Kohrogi remarks, “DEA aims to become the world’s no.1 web3 entertainment company that also simultaneously tackles social and economic problems. PlayMining allows you to play and mine cryptocurrency while playing games. Entertainment and gaming are both becoming viable livelihoods for many people all over the globe. And I am incredibly excited to take on this role and help further scale the creators economy and web3 entertainment globally.”
GameFi Ecosystem Offers Economic And Social Benefits
Digital Entertainment Asset was founded in 2018 and is a GameFi platform that facilitates a new economic model where users and creators forge direct connections while earning money.
DEA launched several GameFi drives since its conception. These included the PlayMining NFT market, PlayMining pay-to-earn platform, and platform-native DEAPCoin ($DEP). DEA is responsible for expanding GameFi in the Asia-Pacific region since its initial launch. DEA’s PlayMining platform currently features more than 2.4 million active users, primarily from Indonesia, Japan, Vietnam, the Philippines, Taiwan, and several other regional countries.
Since 2018, DEA has helped hundreds of NFT creators to create and monetize a variety of NFTs. Over $6 million has been paid in cumulative royalties since the DEA launched JobsTribes, a trading card-based battle game. One hundred NFT creations by prominent Japanese creators were made. PlayMining earned over 1 Billion Japanese Yen between April 2020 – December 2021.
DEA offers DeFi basic tokens by way of its PlayMining Vault. While users currently have the ability to earn $DEP rewards and NFTs simply by taking their $DEP tokens with them, other vault functions remain in development.