Crypto players have made a strong foray into the sports world. It has been quite rapid. Given its fan-driven nature, it’s not surprising that crypto has found a home in the sports arena. This is what has led to the popularity of several fan tokens over the last months. The crypto company Socios.com created the Fan Token token, which was well received by fans of both crypto and sports around the globe.
Socios.com took this one step further by forming a new partnership. Recently, the company announced that it had partnered with Lionel Messi, a football superstar. These tokens can open up new opportunities for both crypto- and sports enthusiasts.
Cryptocurrency’s Future
Socios.com has officially announced the arrival of Lionel Messi on board its ship in a post to their website. The footballer is taking part in a campaign as a brand ambassador with the slogan “Be more”. It aligns well with the Socios.com’s future goals. It explains that with the new partnership, they hope “to build a more inclusive, exciting and rewarding future for fans across the world.”
Similar Reading: Data shows that Bitcoin investors are afraid to take risks because leverage remains low| Data Shows Bitcoin Investors Afraid To Take Risk As Leverage Remains Low
Lionel Messi is certainly a great addition to Socios.com. He is adored by millions worldwide, and holds multiple world records. It is obvious that Socios.com is looking to tap into this immense fan base and pull millions more into crypto through the footballer’s fame.
Socios.com stated that Messi will be the partner for a period of 3 years. The wording is open to interpretation and could indicate that Socios.com plans on extending its partnership with Messi at the end.
The crypto market has a value of $2 trillion| Source: Crypto Total Market Cap on TradingView.com
Lionel Messi explains that he created the partnership in order to give fans the recognition and appreciation they deserve. These tokens allow fans to participate in the decision-making process for their favorite teams.
“Since I played my first professional game the passion of the fans has been a driving force that has helped inspire me to be my very best. It is important to recognize the support of fans. They deserve opportunities to influence the teams they love,” Messi said. “Socios.com exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world.”
Alexandre Dreyfus CEO, Socios.com said that it was a positive development. Dreyfus explained that Socios.com is working to show its supporters that they are valued and that it values their support for the game/players.
Similar Reading: Five Bitcoin Price Tables Analysis The Dramatic Q1 2022 Conclusion| Five Bitcoin Price Charts Analyzing The Dramatic Q1 2022 Conclusion
“We are delighted to announce Lionel Messi as our new Global Brand Ambassador and look forward to building a more inclusive, exciting and rewarding future for fans across the world together. We have taken great strides forward in the last few years, but, if football fans know one thing, it’s that with Lionel Messi on your side anything is possible.” – Alexandre Dreyfus, CEO of Socios.com.
Lionel Messi has been called one of the greatest ever footballers. He currently holds seven Ballon d’Ors and a total of six Golden Boots, more than any other footballer in the history of the game. It is notable that Messi and Ronaldo have fought for the title, even in their 30s.
Featured image taken from UEFA.com and chart from TradingView.com