In December 2020, CoinEx adopted the brand slogan of “Where Innovative Digital Assets Gather”, which indicates that the platform’s growth strategy was to bring innovative, quality projects to users and help them capture the latest trends and seize new opportunities. The CoinEx token-listing committee is guided by these principles. They always place priority on listing high quality cryptos, and never put a premium on quantity. This funnel-shaped screening allows users to quickly identify top-quality assets, and keeps them ahead of their peers. It also gives CoinEx an excellent reputation that has resulted in both positive and negative outcomes for users and the platform.
CoinEx listed more than 300 premium cryptos throughout 2021. As a result, the goal of helping customers select new digital assets wasn’t a priority anymore. It was now a common practice to list all of the top cryptos on an exchange. A growing number of crypto enthusiasts are flocking to the industry as the market evolves.
These beginners can be confused by the complexity of cryptocurrency trading, as well the low thresholds of certain trading platforms and lack of knowledge about blockchain. As such, CoinEx should not simply strive for the provision of innovative digital assets — moreover, it needs to help beginners complete their first crypto transaction with ease, allow them to benefit from the more convenient circulation of crypto assets, and make the world a better place via blockchain together with users.
CoinEx decided to change its brand slogan and call it Making Crypto Trading Simpler. CoinEx will be the link between crypto-world users in the future. CoinEx will be the entry point to the crypto world and help users make crypto transactions more easily. It also discredits the myth that the industry is difficult to access.
Users can easily trade cryptocurrency on CoinEx, both via the Web or Mobile APP. CoinEx aims to simplify product design and make trading easy. Users can get started immediately with CoinEx products. The exchange also offers a comprehensive, professional Help Center that can guide users through basic trading operations and advanced strategies. CoinEx gives all users access to comprehensive blockchain information and complete guides on trading operations. The Help Center makes it easy for even novice crypto users to navigate the crypto world.
The blockchain industry has seen significant changes over the last decade. There was also an end to the intense competition among crypto trading platforms. The crypto market is a key part of the financial industry in a world that continues to see a rise in cryptocurrency’s total market capital. There will always be a new user in the crypto space. CoinEx knows that blockchain needs more people. We can make the sector more accessible by changing the way assets are traded and breaking down the financial restrictions.
“Making Crypto Trading Easier” is not just a slogan — It is a major goal and growth strategy that CoinEx is striving for. CoinEx plans to be the link between users and the cryptocurrency world. CoinEx will be the portal to the crypto world and make trading crypto easier.