
Chipotle Mexican Grill, often referred to as simply Chipotle, has announced a new cryptocurrency game that encourages fans to “Buy the Dip.” The game aims to give away over $200K in crypto rewards and coupons for specific foods priced at a penny.
Chipotle Returns with Another Crypto-Infused Competition
Bitcoin.com News published an April 2021 report on Chipotle, an American fast food chain (NYSE:CMG), giving away burritos free of charge and Bitcoin (BTC) in celebration of National Burrito Day. This giveaway featured a game visitors could play to win burrito rewards or BTC.
Chipotle is back again with another crypto-infused game called “Buy the Dip.” The announcement sent to Bitcoin.com News details that more than 500 players will compete for $200K worth of bitcoin (BTC), ethereum (ETH), solana (SOL), avalanche (AVAX), and dogecoin (DOGE).
Through July 31st, hundreds of thousands will receive coupons good for 1 cent guac or 1-cent queso blancheo. This is also known as National Avocado Day. “We want to build the next generation of Chipotle fandom by connecting with the Web3 community,” Chris Brandt, Chipotle’s chief marketing officer said on Monday. “We’re excited to bring positivity to the crypto conversation by empowering fans to ‘Buy The Dip.’”
While visiting the web portal chipotlebuythedip.xyz, the game explains that players need to be a Chipotle rewards member or sign up for the company’s online system. This web portal features pictures of queso Blanco and guac as well as crypto coins like DOGE and ETH.
Chipotle crypto winners need to have a verified Coinbase account to accept their “Buy the Dip” winnings. This news comes after Chipotle announced cryptocurrency acceptance for its food service by using Flexa’s payment network. Flexa customers can use the Flexa app to pay Chipotle using approximately 98 crypto assets.
On Monday to Saturday, Chipotle will give winners $10K, $5K, ETH and $1.25K each in SOL. They also award $3K per winner in AVAX. On Sunday, July 31, National Avocado Day, Chipotle’s “Buy The Dip” winners can get $35K in BTC, $5K in ETH, $12.5K in SOL, $11.25K in AVAX, and $11.25K in DOGE.
Each day the prizes can be divided equally, but not all. On National Avocado Day for example, five winners will receive $5K each while one person will win $10K. Similarly, winners playing on Monday through Saturday will see the day’s prizes split between multiple winners.
What do you think about Chipotle’s “Buy The Dip” game and the $200K in crypto assets the fast food chain is giving away? Comment below and let us know how you feel about the subject.
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