Bondly Finance and Animoca Brands have recently announced Bondly Finance’s rebrand to Forj. Previously the brand has led the way in the NFT space through several innovative partnerships and today we’re speaking directly to Charles Stanton, the Chief Marketing Office at Forj to learn more about the launch, what changes we can expect and how Forj is ultimately focusing on simplifying Web3 and forging strong fan and creator partnerships. Interestingly, the launch resulted from a comprehensive rebrand that was undertaken by top brand design exports who have worked with clients such as Disney and Coca-Cola.
Q: Could you please describe what Bondly Finance is?
A:Bondly Finance is an End-to-End Web3 and NFT Solutions Provider, majority owned by Animoca Brands. We work with major brands and creators in a wide range of projects and campaigns leveraging the technology we provide to fulfill their needs.
Q: Why did you rebrand?
A: Along with Animoca Brands we are committed to onboarding the next wave of consumers into Web3, and we knew Bondly Finance wasn’t the right brand for that in the long term. It’s far too centred on DeFi and the ‘finance’ angle doesn’t have broader appeal to the majority of creators and fans out there. For example, if you’re a top record label or a major entertainment brand, you are considering how your audience will respond to a partnership with us and it’s clear they will relate far better with a dynamic, energetic and adaptive brand like Forj than with Bondly Finance.
Q: Is there any significant difference between the goals of Bondly Finance and Forj?
Absolutely, our focus is centred around fan and creator partnerships – the very epitome of ‘forging’ is the creation of something, whether a relationship or an experience. Through our growing number of brands (such as Metaprints and PolkaPet World) and partnerships with huge platforms like Spring and Bandsintown, we’ll be bringing fans closer than ever to the creators they love. To be revealed: Lewis Capaldi, and many other creators!
The goal is ultimately to provide a gateway that allows wider audiences to enjoy Web3 through the metaverse and through NFT ownership. This unlocks meaningful experiences.
Q: What does Forj do to encourage web3 adoption?
A:Web3 is complex. We work closely with brands to help them create amazing branded experiences both in real-life and online. Adoption comes from simplification and focusing on what matters – the experience. The fact that the experience is powered by the blockchain shouldn’t matter, it’s how it can enable new and meaningful interactions between fans and creators, such as DAO governance, metaverse events, and exclusive access passes to meet the creators.
Q: Are there any immediate plans to Forj?
A:Many big announcements are coming soon, with many focusing on our relationship and position in Animoca Brands’ group.
Q: What happens to $BONDLY? How can holders get the most out of this transition?
A:For now, the token is unchanged. Token holders will be able to benefit from the impact we are making on the token’s utility.
Q: Is there any news about new products and partnership opportunities under Forj? We would love to get a peek at it for our readers.
A: We’re working with Phantom Galaxies as their exclusive sales partner, which will be our first big exclusive announcement! We’ll also be launching a new product in the coming weeks which I’m super excited about. We also have some major new partnerships to be announced, it’s going to be a busy month…
Q: Do you have any other ideas for our readers?
A: Only that this is just the start, Forj is a brand to meet the demands of the next wave of Web3 consumer and we’d love you to be a part of it. Check our new website www.Forj.network for more