On Wednesday, the firm Blockchain.com announced it inked a deal with the NFL’s Dallas Cowboys as the team’s “exclusive digital asset partner.” The deal will bring Blockchain.com a great deal of exposure in terms of television, signage, and radio and the digital currency company will also have its own club space inside AT&T Stadium in Arlington, Texas.
Blockchain.com Becomes the ‘Exclusive Digital Asset Partner’ for the Dallas Cowboys
Blockchain.com is joining a large swathe of digital asset companies targeting sports as the firm that was founded in 2011 is now partnering with the NFL’s Dallas Cowboys. According to reports from Dallas, Blockchain.com will become the team’s “exclusive digital asset partner.” Blockchain.com follows a number of crypto companies entering the sports industry like FTX and Crypto.com.
Peter Smith and Antony Jenkins along with Jim Messina, will be able to offer sponsorships such as advertising or branding. Blockchain.com CEO Peter Smith met Jerry Jones, Cowboys owner at The Star in Frisco to announce the partnership.
“When you have a chance to really delve into the kind of future that you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in any and every way we could,” Jones said in a statement on Wednesday.
Smith explained that the company chose the Cowboys because of the team’s legacy status and Cowboys fans will get some crypto perks. Cowboys fans will be able to win rewards and “exclusive experiences,” according to dallasnews.com reporter Alexandra Skores.
“Over the course of our long-term partnership, our goal is to partner with the Dallas Cowboys on helping the world to understand cryptocurrency,” Blockchain.com’s CEO said during the announcement.
The company also has a promotion in which Cowboys fans who buy $100 worth of digital assets at Blockchain.com receive an extra $50 reward. The Cowboys and Blockchain.com partnership was detailed in the Dallas media reports. According to Skores, at The Star in Frisco Peter Smith and Jerry Jones “did not address what Blockchain.com is paying for the sponsorship.”
“Over the past year, we have taken a cautious approach to sponsorships — why? We only wanted to work with a handful of businesses or teams that were first in the category and are founders or families. These companies also have a track record for integrity and long-term planning. With the Cowboys, we’ve found our match,” the Blockchain.com CEO explained in a blog post hosted on the company’s website.
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