The crypto firm Blockchain․com announced on Tuesday that the company has inked a multi-year partnership deal with the Dallas Cowboys quarterback Dak Prescott. Blockchain.com says the Cowboys quarterback will appear on TV, radio, and social media in order to bring his “personal brand firepower to introduce crypto to a broader audience.”
Dallas Cowboys Quarterback Dak Prescott Becomes Blockchain.com’s Brand Ambassador
Blockchain.com announces that they have partnered up with star NFL quarterback Dak Prescott of the Dallas Cowboys (NFL). Dak Prescott is an NFL star. The Cowboys selected him as their fourth-round draft pick in 2016.
Prescott was supposed to be a backup quarterback for the Cowboys’ starter Tony Romo, but when the starting quarterback Romo was injured, Prescott took the lead. His on-field performance led the Cowboys to a successful season and Prescott was given the title of “NFL Offensive Rookie of the Year.”
Blockchain.com, a crypto company had signed an agreement with the Dallas Cowboys back in April. The company became the NFL team’s “exclusive digital asset partner” and the crypto company said it would appear in television ads, signage, and radio. Dak Prescott will do the same for Blockchain.com, according to the announcement on Tuesday, as the company said Prescott will be “featured across TV, radio, social media, and digital, as well as in select physical appearances.”
The NFL quarterback will essentially “introduce crypto to a broader audience,” Blockchain.com said. “Down the road, fans can expect tutorial videos on how to use the Blockchain.com Wallet, plus additional content to promote financial literacy,” the crypto company explained during the announcement.
“As I’ve said before, the world needs change,” the Dallas Cowboys quarterback Prescott said in a statement. “Crypto offers a path to financial freedom and stands to transform our relationship with money. I’m honored to help generate awareness alongside Blockchain.com as they work towards building the future of finance.”
It follows the efforts of a few prominent sports stars to get into non-fungible currency (NFT), and digital currencies. NFL players including Odell Beckham Jr., Saquon Barkley, Russell Okung, Aaron Jones, Patrick Mahomes, Rob ‘Gronk’ Gronkowski, and Tom Brady have all backed crypto projects in some form or another.
Grayscale Investments, an exchange-traded product GBTC, became the official partner in digital currency asset management for the New York Giants. Six days ago, Houston Texans partnered up with Bitwallet and now the NFL is offering single games for cryptocurrencies.
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