On Friday, the National Association for Stock Car Auto Racing (NASCAR) announced the firm launched digital collectibles for this year’s Daytona 500. NASCAR’s series of limited-edition Daytona 500 NFT drops is part of a partnership with the Wax blockchain team.
NASCAR Announces 2022 Daytona 500 NFT Collect
NASCAR intends to issue Daytona 500 (non-fungible token) collectibles. 500 ticket holders will be able to get one NFT per wallet. Prior to the launch of the Daytona 500 tickets, NASCAR sent out emails to 25,000 Daytona 500 ticketholders.
Bitcoin.com News received an announcement that said ticket holders had 24 hours notice to sign-up for a Wax wallet to be eligible to win the contest. “500 NFT winners were automatically entered into a draw to win one of five autographed NASCAR driver helmets,” a representative told Bitcoin.com News.
Official digital collectibles were launched by the stock car racing organization on February 16. NASCAR explained that it chose Wax because it wanted to “ensure that as many people as possible could take part in the fun of this history-making event.”
Furthermore, NASCAR said the Wax blockchain network is “certified carbon neutral by ClimateCare and uses 220,000x less energy than its competitors.” Prior to its partnership with NASCAR, Wax has collaborated with Topps, Hasbro, Mattel, and Funko. Fox’s Daytona 500 broadcast attracted 4.83 million viewers in 2017, which was less than the 7.33million viewers who saw the race in 2020.
“There’s unprecedented excitement heading into the 2022 Daytona 500, and we want to thank our fans for their continued dedication to the sport by gifting ticket holders with a free digital collectible to commemorate the Great American Race,” Tim Clark, NASCAR’s chief digital officer said in a statement sent to Bitcoin.com News. According to the NASCAR chief digital officer,
Brands want fans to interact with them in novel and innovative ways. This step is yet another in the process.
NASCAR Daytona 500 NFTs Follows Super Bowl’s Commemorative NFT Tickets
This move follows NFTs being given to Super Bowl ticketholders by Ticketmaster (NFL) and Ticketmaster. To commemorate Super Bowl LVII, the NFL offered fans virtual commemorative tickets.
NASCAR’s announcement published by nascar.com writer Scott Bernberg says “The Super Bowl’s got nothing on the World Center of Racing.” Moreover, William Quigley, the CEO of Wax remarked that he believes “the Wax blockchain is the only chain fast enough to keep up with NASCAR.”
The partnership between Wax blockchain and NASCAR, follows the stock car racing company’s NFTs with Candy Digital. Last week Candy announced it was launching 23 NASCAR Cup Series vehicles called “Candy Racing Digi Casts” in partnership with Race Team Alliance.
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