Victoria’s Secret, the renowned designer lingerie company, has filed a series of trademark patents that suggest the organization is ready to offer its products in the metaverse. Mike Kondoudis, an attorney specializing in trademarks made the announcement. Kondoudis stated that this might be the first step to allow the company use blockchain tech for its products, which would signal the adoption of NFTs.
Victoria’s Secret to Enter the Metaverse
Another fashion giant is focusing its attention on the opportunities that the metaverse offers businesses and NFTs. Victoria’s Secret, the world-famous lingerie company, has reportedly taken first steps toward offering services and products related to its brand in the metaverse. As reportedMike Kondoudis is a trademark lawyer who filed three trademark applications for the company to use the trademark in virtual worlds.
One of the trademark applications registers the use of Victoria’s Secret brand in:
Digital downloadable goods are computer programs that allow the creation of and the trade in digital collectibles. They use blockchain-based consensus protocol protocols and smart contract. The program includes information, photographs, video, recordings, highlights and other experiences related to fashion, clothing and fashion accessories.
The company could be offering NFTs of its designs on other platforms in the metaverse.
In the Metaverse, Fashion and Business
Many brands are exploring metaverse markets and exploring how they can get their goods or services to them. Gucci, Ralph Lauren and Gucci also see the metaverse to be a key market. Gucci purchased an undisclosed amount in Decentraland to create a virtual fashion experience.
Dolce and Gabbana are another fashion company that have tried out the NFT and metaverse pools. In September of this year, the brand was able to sell an NFT-themed collection. It also took home $5.7 million in ether.
The metaverse is also being explored by other companies that are not directly related to fashion products. Just last week, McDonald’s, one of the leading fast-food franchises at a global level, registered ten trademarks that hint at the establishment of virtual restaurants to offer its products in the metaverse.
What do you think about Victoria’s Secret trademarks that hint at the introduction of the company’s products to the metaverse? Comment below.
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