The crypto world is seeing superstar football teams and stars make a big splash by issuing fans tokens and unique NFT collections. The timing for this crossover couldn’t have been more perfect.
This pandemic increased the divide between fan clubs and their sports teams. The development of activities that encourage fan engagement via a digital platform was difficult. Even with over 2.5 million fans around the world, it was difficult for football clubs to get involved on a digital platform. Clubs began exploring new opportunities in crypto to overcome the challenges and provide new experiences for fans.
PSG and AC Milan are some of the most wealthy football clubs around the globe. They launched limited quantities of tokens for fans through crypto launchpads and jumped onto the cryptocurrency bandwagon. The NFT market saw record-breaking sales of the stars of these clubs.
The Crypto Paradigm is Fully Accepted by the Football World
They were only passive spectators for long periods of time because there was no digital platform that allowed them to communicate with the player or club they love. However, blockchain and crypto tokens promises to change all that.
Every crypto platform has removed entry barriers so that anyone can join club activities. NFTs, the biggest revelation of 2021 was how the internet can be used to create communities that mutually benefit all. Projects are creating limited editions of digital collectables for the game and introducing fans to NFTs.
NFT collectables featuring football stars are now available. They highlight the best moments of their career. Messiverse was launched in collaboration with Bosslogic and Ethernity Chain. The super rare, 1/1 art piece called “The Golden One” sold for nearly 1.1 million dollars. Sorare, Wrapped Strikers and other projects saw incredible sales. They also attracted new fans to the NFT.
The football clubs have begun to issue fan tokens. They also offer voting rights and other perks such as VIP stadium tours or signed jerseys. It was well received by the vast majority of football fans. The value of the fan tokens quickly grew, and the total market capital of them surpassed $200 million.
Crypto-Marketplaces will cater to 99% of football fans who are not in stadiums
Fan tokens and NFTs will be around for the foreseeable future. A digital marketplace for football is key in maximizing revenues and fan engagement. This emerging trend in crypto-football requires a marketplace that offers both the best and memorable experiences for fans.
SoRare, First Eleven and many other projects capture these moment perfectly and provide platforms for fans to purchase unique NFTs or participate in IDOs. Fans and community can get in touch with the sporting and professional stars that they care about most.
The utility of fan tokens supporting these projects is also provided by the introduction of a number features, such as stake. First Eleven’s ($F11) token serves to be a perfect example with its upcoming NFT marketplace and staking roadmaps in 2022. Many projects allow users to predict the outcome of games and vote for rewards. The launchpads provide clubs liquidity that allows them to pay foundations like the F11 foundation. These funds can be used to help with real-world challenges.
Is Football a Good Way to Drive Crypto Adoption Mainstream?
This is good news for all ecosystem members, since non-crypto Natives can now access NFTs as well as different markets. It is important to keep the balance right between blockchain utility and sports in order to give fans what they desire. First Eleven, a fan-first platform like this will drive mainstream crypto adoption in football.
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