Oasys is a Japan-based gaming Web3 project that partners with YGG to promote blockchain gaming in Japan. The partnership encompasses the use of YGG resources to promote gaming projects built on top of the Oasys ecosystem, giving developers from all over the world an opportunity to get into Japan’s gaming market.
Oasys Aims to Open Japan’s Gaming Markets to Developers Worldwide
Oasys, a gamefi-oriented blockchain (with “gamefi” meaning basically the intersection of gaming and finance), is aiming to leverage its stance as a Japan-based project to offer resources for foreign developers to access this significant gaming market. On Nov. 2, the company announced a partnership with YGG, a gaming guild, that will allow products built using Oasys’ services to enjoy specific marketing and promotional help to improve the performance of these products in Japan.
Oasys’ goal is to develop the Japanese blockchain gaming industry, Japan being one of the most important gaming markets. According to the “Global Markets Report 2021,” made by Newzoo, Japan is currently the third largest market in gaming revenue around the world, behind China and the U.S. Gaming revenues in the sector reached $22.9 billion by 2021. 75.62 Million people are currently enjoying these games.
Daiki Moriyama, founder of Oasys and CEO of Oasys reinforced Japan’s importance in the future of Blockchain Gaming. He stated that:
As the third largest gaming market in the world, Japan’s gaming credentials are well-established. There is great potential for blockchain gaming growth globally, with Japan as a hub.
The Japanese Gaming Market: How difficult is it to enter?
Oasys is determined to capitalise on the challenges foreign businesses face in trying to access the Japanese market. Around 99% Japanese games are played locally. Only 15% of that revenue goes to foreign firms. Localization goes beyond just translating the language. It can also include changes to games in order to appeal more effectively with Japanese users.
Tetsuya Fujiwara, co-founder and CEO of YGG Japan seems to be optimistic about the potential benefits that YGG will offer developers beyond Japan with this alliance. Fujiwara is positive that YGG can help developers around the world overcome any obstacles that may be presented by the gaming market through its expertise. He added:
We can reduce barriers and increase the number of users in the blockchain gaming industry. Oasys and our partnership will enable us to reach additional developers building the blockchain games that we envision.
The announcement by Oasys that it would launch phase 1 of its mainnet in Oct. 25 was followed by a partnership with companies such as Sega, Square Enix and Ubisoft.
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