On Monday, the blockchain game developer and investor Animoca Brands announced a partnership with the Bored Ape Yacht Club (BAYC) in order to develop a BAYC play-to-earn game leveraging the collection’s popular NFTs. Bored Ape Yacht Club is worth around $2.05 Billion and has 23,016 sold to date.
BAYC Brands Team with Animoca to Launch a Game
The Yuga Labs-issued Bored Ape Yacht Club, (BAYC), and Animoca Brands formed a joint partnership to produce and publish a game on blockchain. This game will incorporate the BAYC NFTs that have been in high demand since 2021. Each BAYC was sold at 0.08 Ethereum (ETH) per NFT when it first became available. One Bored Ape Yacht Club NFTs were sold at auction for millions and hundreds of thousands in crypto.
A lot of 101 BAYC NFTs were sold at Sotheby’s “Ape In!” sale, which realized $24.4 million at auction. According to dappradar.com, BAYC’s market value is around $2.05 Billion and it has sold 23,016 products among the 9,972 BAYC traders. Animoca Brands raised $65 Million from Ubisoft Entertainment and Sequoia China in October.
“We’re excited to work with Animoca Brands to grow the BAYC universe and expand the utility and benefits offered to all Bored Ape NFT holders,” a Yuga Labs spokesperson said in a statement sent to Bitcoin.com News. “Animoca Brands is a trailblazer in the blockchain gaming space with a proven track record of delivering. We can’t wait to share more with the community about what we’re building.”
Bored Ape Yacht Club Seeks Prominent Partnerships this Year, BAYC Games Launch Schedule for Q2 20,22
Bored Ape Yacht Club is involved in a few partnerships through 2021. This includes the deal with Animoca Brands. BAYC has been partnered with well-known brands like the magazine Rolling Stone. The popular brand Arizona Iced Tea, a beverage producer, and marketer of beverages, also teamed up with BAYC. In mid-November, Universal Music Group supported a BAYC-infused entertainment venture. Timbaland, a hip-hop record producer and artist, launched an entertainment project that was BAYC related.
Adidas, a German manufacturer of sportswear, athletic shoes and accessories, is also able to collaborate with Bored Ape Yacht Club. This collection has quickly become an international success story. In regard to the recent partnership between BAYC and Animoca Brands, the new game is expected to release in the second quarter of 2022, notably featuring “play-to-earn mechanics.” Yat Siu, the co-founder and executive chairman of Animoca Brands explains that while there’s been a lot of NFTs this year, BAYC has made its mark in the industry.
“NFTs have emerged as a store of culture,” Siu remarked. “There are very few icons that are able to represent the surging world of NFTs as powerfully as Bored Ape Yacht Club, which is why we, as a group and in aggregate, hold a significant number of them. We are incredibly excited and proud to collaborate on a game for this cultural milestone.”
How do you feel about Bored Ape Yacht Club partnering with Animoca Brands to launch a pay-to-earn game in Q2 2022. Comment below and let us know how you feel about the subject.
Images CreditsShutterstock. Pixabay. Wiki Commons. BAYC.
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