VeChain Foundation announced multi-year collaboration with the Ultimate Fighting Championship (UFC). The partners claim the deal is a “first of its kind” aimed at “breaking marketing ground” for the blockchain-based organization and the mixed martial arts organization.
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In that sense, the VeChain Foundation will have an “unprecedented level of integration into key UFC assets”. It will cover live events and broadcasts, promotion at the in-arena, as well original content that is reserved solely for UFC distribution.
According to the UFC, there are more than 900 million homes in over 175 countries that have been exposed to mixed martial arts events. The network could see an enormous increase in its adoption if only 1% decides to join the VeChain(VET) ecosystem.
Sunny Lu (Co-Founder, CEO, and CEO at VeChain) said these things about the partnership.
VeChain is the Layer 1 public Blockchain that has the highest enterprise adoption. This is an historic moment. It raises awareness about the importance of blockchain technology in helping to achieve major international goals, like sustainability. This marks the start of a long-term relationship with UFC. We look forward to making a difference in the world.
Paul Asencio, UFC Senior Vice President of Global Partnerships acknowledged VeChain’s role in the crypto space and expressed his excitement as they become a major UFC partner. Asencio added:
VeChain’s expertise in using real-world blockchain applications to help the public and private sector achieve their carbon-neutral goals is an effort we are proud to support. We’re looking forward to working with VeChain to leverage UFC’s worldwide popularity to promote a positive message that blockchain technology can be used to protect our environment for future generations.
VeChain’s UFC Deal: How it will benefit them
According to the release, VeChain will own UFC’s official fighter rankings titleship, this is designed to provide the blockchain with visibility and to attract more users to the network. The ranking will be titled “UFC Ranking Powered by VeChain”.
VeChain will have a branded presence at all UFC Octagon events. This visibility will be extended to Pay-Per-View and UFC digital events as well as its social media platforms and in-venue events.
UFC and the non-profit organization based on blockchain will cooperate to create original content and promote corporate activities. UFC athletes will receive financial incentives to act as VeChain ambassadors and further strengthen the network’s visibility and potential adoption levels.
This partnership will make its debut at the Teixeira-vs. Prochazka match at the Singapore Indoor Stadium on Saturday, June 11.
We are looking forward to working together @ufc in the years ahead & helping the world discover the power of public #blockchainInitiatives starting from #Carbon management, #Sustainability, #SDGsAnd much more.#VeChainThe global economy will be transformed. https://t.co/3O4BvO3rAs $VET
— VeChain Foundation (@vechainofficial) June 9, 2022
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At the time of writing, VET’s price seems to be slightly reacting to the news as it records a 3% profit on its 4-hour chart.
