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On April 29, photography-focused tech start-up Picture This is finally launching the ‘Polar Bear’ NFT, which raises awareness and money towards climate change and the impact humans have on our planet.
The popularity of digital art has seen an explosion in sales since its beginning. NFTs have allowed artists to reach audiences in new ways that were previously unimaginable. The NFT is now open to the photography community.
Christian Houge is one of the artist’s most ardent fans. For decades, the artist’s dramatic photography has provoked a strong emotional response from international museums and art institutions like the California Museum of Photography, Auction Paris, and Three Shadows Photography Art Center in Beijing, among others. Houge officially expanded his internationally recognized art this week from the gallery walls onto the blockchain.
— At first, I was naturally sceptical of NFT art, being an analogue ‘old school’ photographer working for years to finalise my climate-related projects. I am interested in new technology, even if this also represents a double-edged sword in Humankind’s so-called progress. This is a Faustian bargain. ‘It giveth and taketh away, so even more important to be conscious as to not lose ourselves and the nature both within us. NFTs are here to stay for me personally. NFTs will transform the way that we relate and work. Christian Houge says that conscious NFTs are essential in the web3 environment. They can be used to tell stories and provoke emotions.
Artists who are environmentally conscious
For Houge’s official NFT debut, the artist is releasing the unseen ’Polar Bear’ artwork from the ‘Residence of Impermanence’ series, along with photography-tech startup Picture This. Houge spent the last ten years collecting rare trophy animals. He then set his large taxidermy collection ablaze in front traditional British wallpapers. This, for Houge is imperialism. The series, ‘Residence of Impermanence’, highlights how man is violently exploiting nature, for which we consider ourselves superior above all living things.
Houge’s This NFT drop is a contribution to conservation of wildlife in Paca and conservation of forests in Paca Brazil, under PacajaiREDD+ project with Offsetra. This project is part the Picture This Impact program, which aims to reduce NFTs’ carbon footprint. Proceeds of sales will be donated to Earth.Org in support of support Earth.Org’s Global Ecosystem development of photographers, NGOs partners, and global ambassadors, and its operations. Houge NFTs are designed to increase awareness about climate change and human impact on it, and advocate for solutions and hope to make the world a better place.
The Polar Bear NFT, priced at 0.5 ETH, will be the first to drop from the seven-piece ‘Residence of Impermanence’ collection. Collectors who have acquired this rare work of art will be granted priority access to the remainder of the collection. They will then be released. Exclusive behind-the-scenes video footage shows seven rare animals being burned. Every animal comes with its own unique NFT. Five editions will be made of these photographs which are considered the greatest masterpieces of this project.
All collectors of ‘Residence of Impermanence’ will have the privilege of meeting the artist in person as well as permanent prioritized access to all upcoming drops by Houge.
Imagine This
Picture This, a digital market and cultural hub for photo art, has one goal: make world-class photography easily accessible. Picture This’s team has dedicated their lives making photography mainstream by celebrating the art and communicating its value.
What’s the next step? Maintaining this energy within the digital universe — bridging fine art and the blockchain with the help of photographers, and making sure that their art will keep a long-lasting cultural relevance.
— At Picture This, we’re passionate about the opportunities that the blockchain creates for photographers. The NFT market is currently dominated by speculation and celebrity. There’s a risk that we’re losing something essential: artistic value and trust. As more collectors are getting into the NFT space, we’re bringing trust and quality assurance, says Ilgi Evecan, Chief Digital Officer at Picture This, adding:
— Art has been a great catalyst to grow NFTs as a new asset class. NFTs are not only a technological innovation, they’re also a cultural breakthrough. I’m excited about how photography NFTs can advance that breakthrough. Inclusion has been an important principle in photography, as it always was.
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