Japanese Carmakers Toyota and Nissan Enter the Metaverse – Bitcoin News

Japanese carmakers Nissan and Toyota have opened operations in the metaverse. Nissan’s virtual showroom can host vehicle launches and other events, while Toyota’s workspaces are being used to hold employee meetings.

‘Limitless Possibilities’

Japanese carmakers Nissan, and Toyota are the latest corporations to enter the metaverse. A report claimed that the first had set up a virtual showroom. The latter however had virtual offices. The two Japanese carmakers joined their European counterparts, Volkswagen and Mercedes Benz by establishing a presence within the metaverse.

According to a Nikkei Asia Report, Nissan created a digital version of the Tokyo gallery Nissan Crossing that can be used in vehicle launches or other events. On its website, Nissan Motor Corporation stated that through its Invisible-to-Visible — an augmented reality interface that connects to the metaverse — it has created “limitless possibilities for services and communications that will make driving more convenient, comfortable, and exciting.”

Toyota is the biggest carmaker in the world, according to volume. However, it is said that virtual workstations have been created by the company for certain departments as well as its subsidiaries. Employees can chat and participate in company meetings using avatars.

Virtual workspaces have been used at the parent company’s technical development and human resource teams, according to the report. According to the report, there are plans for further expansion.

Other Communication Options

Meanwhile, a Toyota representative suggested the Covid-19 pandemic and the associated restrictions on human movement had inspired the carmaker’s decision to launch virtual workspaces.

“With more people working from home because of the coronavirus, we are providing young employees and others communication options within the company,” the unnamed representative of the carmaker is quoted stating.

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Terence Zimwara

Terence Zimwara, a Zimbabwean journalist, writer and author who has been awarded the Zimbabwe Booker Prize. His writings have covered the economic problems of several African countries and how digital currency can offer an escape route.