Online gambling has become a multibillion dollar business. Access to the internet is possible in many countries. Different industries offered tokens or other cryptos to pay their bills as cryptocurrency became more popular.
BetFury, an all-in-one casino that is rapidly growing online, offers products that are internally developed and traditional games. They promote responsible and fair gambling.
Kate Fury, Marketing & PR Lead on BetFury,We shared information about the platform and its development plans, as well as our goals for the future of the online gambling market.
Q – There is a new boom in the online casino sector. Before we get into the details of how the industry has grown, could you briefly tell us how BetFury got started in the online gambling world?
Kate – Our journey began as a Dapp platform on the TRON blockchain. This was the easiest way to reach a start audience at that point (2019). Our developers were also familiar with creating games using the blockchain. TRON network enabled us to gain a quick entry with a WEB 3 account. Also, transactions were extremely cheap so we dedicated our efforts in this field for approximately half a decade. TRON’s love for us was due to our high-quality service and fast development. We also received 24/7 friendly support. We realized it was the right time to get into the crypto-market. Our team also added the capability to use top currencies like Bitcoin, Ethereum and USDT. Today, we offer support for more than 50 currencies via 12 different networks. We made the right decision at that point in moving towards multicurrency.
Q – The BetFury team has united crypto aficionados from all over the world – a tremendous feat considering the huge number of competitors jockeying for position in the online gambling arena. What was the process of building BetFury as it is today?
Kate – We began as a startup with a team of 10 people. Each one of us was a part of a different story. Some were previously marketing professionals, others gambled and knew how to work with other players. As a journalist, I had experience writing about cryptocurrency. The CEO, designers, support, and I sat down together in an office. There, we discussed what our positioning was, which texts would sell our features and how to draw users’ attention. Our slogan “You play – we pay” came up with a product lead after three days of discussions. Brand colors gradually appeared, we created a cartoon about our mascot Fury, who, according to the plot, is the son of Satoshi 😅. All of us were involved in the creation of BetFury’s brand. This helps me to remember how vital it is that you have one idea and then people feel it. It creates a strong brand.
Q – How did you think when you were first making your mark in the online gaming scene? Was your goal to make a noise and attract customers at the outset — or take it slow, observe and feel the pulse of the market?
Kate – Our main goal was and remains to receive the appreciation of all crypto gamblers. From the beginning, the coolest ideas for platform promotion are often generated by our СEO. Because he is an expert in crypto and keeps track of trends, he knows the future. Long-term planning is not something we do. We don’t work like other companies, for one year, two, or five. BetFury is being developed in the same areas as other gambling and crypto trends. We have a product team which studies these topics. Our social networks, thematic reviewers, and forums also allow us to collect feedback from our community. Planning new features is much easier when you have this feedback. Sometimes, a new trend can appear quickly. This was true with NFT. We were able to figure out how we could join our product with it within a week.
Q – One of the biggest hurdles to overcome in every business — online or otherwise — is how to reach out to the masses. How can you reach out to your customers with all the technology at your disposal? Any issues in this department and how do you deal with it, if there’s any?
Kate – It is very important for us to understand who our audience is. Our community managers, international administrators and other staff constantly gather feedback. We make this possible by using questionnaires. We realized one important thing – people always feel when you are sincerely interested in their life and hobbies. Previously the team used chat to communicate with users. Now we use AMA sessions within our rooms as well as with community partners. We can communicate more effectively, build brand awareness and increase loyalty. In BFG tokens, we also gave rewards to community members for their activities. New users become token holders automatically, while the loyal old members increase their assets. Because there’s a standard tone of voice, we don’t have any disagreements on how to communicate with each other. These moments of documentation, I believe are important in building a strong brand. Because everyone must understand how they contributed to creating the info field.
Q – Reputational risk is a threat to a company or organization’s good name or position. It can occur directly or indirectly, as a result of the actions of an employee or employees — or through other factors. What can you do to ensure that everything goes according to plan?
Kate – In our industry, the main reputational risks happen when people don’t read the terms of use of the platform and then go to write reviews about being underage or losing money while playing. Although such scenarios cannot always be avoided, we try our best to address them. I find it most disappointing when a company pretends there aren’t any bad reviews and is silent. There are always technical issues, like withdrawal delays and lengthy checks for winnings. Users can find themselves in unpleasant situations. These cases are also handled quickly by us. BetFury’s quality control department is responsible for ensuring that the environment is safe. My PR team is responsible for closing any cases that have been reviewed or posted on forums.
Q – It’s now easy to gamble at an online casino using any of the popular cryptocurrencies, such as Bitcoin and Ethereum. There are many online gambling sites to choose from. It’s a highly stacked industry. Your unique selling point? What features do you have that others don’t?
Kate – Now the platform features more than 5000 games from famous providers, but we try not to be limited to the gaming direction. BetFury uses a BFG token internally that players can mine as they play. You can trade it on popular exchanges like ApeSwap and Cointiger. We also offer unique products, such as BFG staking that pays daily in TOP cryptos from your total fund. A Free-Play option was launched not too long ago that allows you to win real money with no deposit. BetFury also offers free crypto that can be used to play all games. Our goal is to keep it fun for everyone to use crypto.
Q – To consider the last question – is there a particular competitor that you think offers the same products and has a similar marketing strategy that you have? For instance, talk about BFG — BetFury’s internal token launched on BNB Chain — what makes it appealing to your growing fan base?
Kate – It seems to me that none of these projects develops equally crypto and gambling directions. Several of our competitors have their own token, but its utilities are limited: playing, exchanging that’s all. By offering multiple options, we want to remove the token from the market. Today, BFG token is available for trading, farming, and can even be used as rewards through Telegram and Twitter using CCtip. You can use it to reward you in their NFT Staking game and on the Biswap Platform’s Squid NFT World. BetFury stake is the real attraction. Keep BFG tokens in your account to receive daily cryptocurrency. Some users have already returned three investments. Although I could go on about it for hours, I’m going to try and answer your question.
Q – BetFury can be a high-roller, but what do you have to keep your hands busy? Which are your priorities? You are most interested in gaining the upper hand.
Kate – We understand that in order to be more competitive it is necessary to offer goodies. We are currently developing an affiliate program, new bonuses, and a transparent, interesting bonus system. A separate chat area and account are being developed for VIP customers.
Q – BetFury boasts a strong roster of top leaders and executives. There are VIP Support and Marketing teams as well international administrators and community managers. What’s it like working with this bunch of professionals and experts?
Kate – We really have a very cool team, which consists of over 150 employees around the world. This is a very encouraging thing, considering I have worked with this platform since it was first launched. Our company is constantly growing and new people keep coming on board who offer the most value. It is just as painful to lose someone.