3 Lessons Web 3.0 Can’t Afford to Ignore – Sponsored Bitcoin News

There’s a tendency in the tech world to toss out old tech and go all-in on a new replacement. “Oh, don’t use that. That’s the old thing! Use the new thing instead.” This advice is best suited to those who adapt quickly to technological change—in other words: a small percentage of humanity.

Jumping quickly to ‘the new thing’ may come with harmful second or third-order consequences for most people; this is especially true for energy-hungry technologies like cryptocurrencies that adversely affectOur planet.

These technologies haven’t even reached a global scale yet, so humankind may only be seeing the beginning of what’s to come.

Despite the potential or actual costs of adoption, today’s technology innovators are racing toward revolutionary new ideas, like decentralization, scalable architectures, self-sovereign data, NFTs, and blockchains. RChain enthusiastically and wholeheartedly rejoices in the excitement surrounding these technological innovations. What Rchain builds.

However, new technology is necessary to transform our daily lives Be betterIts users. This is especially true when you consider the billions of people who use it. Web 3.0 is the next generation of the internet. This seems to be a blind spot for innovation.

There are three lessons the blockchain hasn’t yet learned from Web 2.0 but should. Web 3.0 won’t succeed without:

1. Advanced addressability
2. Advertising decentralized.
3. One of the strongest search engines ever created.

Let’s look at how these solutions work today and how they can evolve for the meaningful adoption of Web3 by the global market.

Web 3.0 needs to improve upon Web 2.0

Web 3.0 should not be considered an improvement on Web 2.0. People must be able quickly to identify significant improvements to key 2.0 features which made Web 2.0 such a strong combination of technologies. Web 1.0 was the birth of the web, and it provided essential search functions. Web 2.0, which was built upon Web 1.0, brought interactivity (e.g. Social media, online communities and rich media experiences were added (e.g. stream video and audio, and advanced search (e.g. Source code and in-media content

Web 2.0 has a lot of revenue from advertising. According to experts, the worldwide advertising market could reach $800 billion by 2026. What about Web 3.0 solutions? What are the people responsible for building next-generation ad networks. And how to ensure they’re not created by the same people who made the surveillance ad networks today?

It is imperative to continue offering today’s impressive ad tech like real-time bidding auctions and behavioural targeting while giving users the choice to share and sell their data to advertisers. Rchain opposes some of the Web 2.0 ad-networks’ tactics, however the importance and value for ad tech is undeniable. Many questions arise in your mind.

• Web 3.0: Where are we headed?
• On what basis will it be constructed?
• Is it helping people to access the information that is essential for making the internet work?
• Web 3.0: What does interactivity, rich multimedia experiences, advanced search look like?

These questions are not being answered well enough, and Rchain is unable to find any meaningful answers at this time. RchainWeb 3.0 advocates and innovators think that Web 2.0 is being thrown out with the baby.They don’t advance the principles of web 2.0 that lead to adoption. They’ve completely forgotten how important the features of Web 2.0 are.

Web 3.0 is required to enable a global market

Today’s most important concept on the web is the unified global market. Anyone can quickly search for the information they need using search engines such as Google and Duck Duck Go. Web 2.0 made any content searchable and provided results that reflected this.

Today’s search engine results include content, references, agents, people, etc. In a matter of seconds, assets on the internet were accessible to everyone. It enabled global markets to be created.

The storage mechanisms for today’s web are simple: centralized file systems with clear bounded ownership. AWS S3, Google Drive and even private servers hosted at a data centre, can all be used to store data. Web 2.0 has made it easy to store data.

Blockchain is the Web 3.0 fully realized storage method.Search engines cannot see digital assets that are stored or managed on chains. If there’s no ability to tag or otherwise look through data collected through the chain, there’s no way to search for it. If data is on IPFS, how can Google search the data’s contents? That’s a real challenge.

Web 3.0 is a new era. It’s better to move forward than to go backwards. It is impossible to create a global market for data that cannot be searched and accessed.Blockchains with currency-enabling capabilities that store transaction records in primitive form are not enough.

Web 3.0 won’t be successful if it cannot offer or perpetuate a unified global market.

1. Web 3.0 requires URLs and not addresses

---

A way for data to be found on the internet is essential in order to create a unified global market. A usable URL system is essential for blockchain-based web storage. How should on-chain address work?

This is something that almost nobody addresses.

Only a few blockchains support file storage and nearly none support files larger than 256MB. Web 3.0’s storage mechanism can’t be a parallel system that supports (or smells like) a blockchain. Blockchain is the only way to make the web work. It requires addressability for this to happen.

It is necessary to locate and retrieve chain files. The location of resources needs to be a compositional structure, like the web’s current URI compoSAddition (URN + URL). It’s how browsers work, and it’s a great model for the future. It will take some rethinking to improve on-chain URI composition.

The DappyThe browser addresses blockchain addressing, while also fixing and explaining the problems with DNS. Dappy’s website states: Dappy replaces the traditional DNS layer with a naming system executed on a blockchain platform. A network of companies independently certifies the domain names as well as the encryption certificates and resolves client lookups.

Take a look at these Name system documentationTo understand the workings of it.

Projects like Solid IPFSThey are doing admirable work in the areas of Web 3.0 data storage and sovereignty. Users must be able locate the chain and gain access to data. Today’s URI composition can work, but it requires advances to function on a blockchain.

2. Online 3.0 requires digital advertising at scale

The world’s most popular Web 2.0 apps are free to use. TikTok, Facebook, Instagram, WhatsApp, Telegram, Snapchat, Zoom, Spotify—no paid subscription required. With hundreds of millions of users, they remain accessible by harvesting and selling their users’ data or advertising. What is the best way to make this work on a distributed web that relies on self-sovereign information and tokenized payments?

It’s unclear how the big players will function on Web 3.0, but a decentralized architecture will not support their existing surveillance advertising models.The future of their apps remains uncertain. However, it is still possible that their users will be willing to pay for their services. Web 3.0 will make users think twice about sharing their data and allow them to potentially sell it.

Reality is this: Web 3.0 requires advertising more than Web 2.0. Distributed apps (DApps) built on a decentralized web will have even worse paywall issues than today’s Web 2.0 apps. There’s only one way to solve this problem: decentralized advertising.

It is possible to run decentralized advertising on an internationally scalable sponsorship content framework. The APIs that it uses can be limited to developers as well as providers. An option for online communities is to let advertisers share sponsored content.

For example, a fly fishing community could vote and approve to signal that they’re open to relevant advertising content based on the data they provide about their community. This content framework would do the matching and deliver the content requested. And because it’s all on a blockchain, the advertiser could know precisely how many times their ad was seen, by what communities And not have to worry about fraudulent advertising metrics.

There’s no escaping the need for ads in a Web3 world, but the capabilities for a better ad experience (for advertisers andUsers) can have a greater chance of achieving good.

3. Web 3.0 must be searchable

RChain has spent a lot of time working with visual and musical artists who’ve minted NFTs. They said, “I’ve minted the NFT. How do people find it?” That’s the search problem.Artists can’t connect to their fans if they have their materials on a long chain.

Right now, if an NFT is built on Ethereum (ETH) and the Interplanetary File System (IPFS), it’s opaque. There’s no way to find it. IPFS isn’t a blockchain yet It says it is “the hard drive for blockchain and Web 3.0.” It’s certainly a noble project for decentralized file storage. But if techies aren’t building searchability into Web 3.0 as a first-class citizen, how will it see global adoption?

The universal search to find globally distributed resources has contributed more to a global economy that any other innovation. The powerful forces that create the global market are thwarted if they can be managed by blockchains, external paraphernalia and IPFS with no deep search capabilities.

Web 3.0 file systems must be queryable, but have more capabilities than what we currently have.

For example, music’s objective properties can be indexed, like tempo, key, instrumentation, and more. Can someone find songs in the key of G without the song or the containing page being titled “songs in the key of G?” How about gipsy jazz songs between 125 and 135 beats per minute featuring a violin as the lead instrument?

Think of a DJ who plans an event and wants it to have a certain shape. Blue artwork is used to match the venue’s interior. Then intensity builds with faster music with more intense instrumentation, and the artwork turns green—the set peaks with complementary red artwork and uptempo, aggressive music.

And humans are not even close to making this possible with today’s contemplated NFT structure.

Web 3.0 presents a huge opportunity to improve and expand the Web 2.0’s search capabilities. There’s immeasurable potential to index on actual, relevant metadata.

Web 3.0 Technology is Available Now on RChain

Web 3.0 will benefit greatly from the lessons learned in Web 2.0.These are some of the basic realities.

• On-chain data storage won’t reach global adoption if people can’t directly access it through a compositional address structure.
• Decentralized advertising is required to make distributed apps free.
• A global market unified cannot survive without universal searching.

This technology is already available to help make this possible. Unfortunately, today’s innovators appear to be more focused on making cryptocurrencies work (or making moneyFrom cryptocurrencies), instead of Web 3.0 working. Rchain teamhinks it’s more important to build a humane system that works for everyone, and it has spent the past several years developing it.

RChain is a blockchain that offers addressable file storage and a built in transactional query language. Rholang. Search capabilities in Rchain make URLs look childish and query strings appear like toy. And there’s the ability to store files of any size on a chain. Rchain provides a substantial upgrade to file storage and search options offered by Web 2.0.

Rchain has launched two projects that address design issues described in this article. RChain Publishing offers on-chain storage, self-sovereignty and self-sufficiency. DAASL is a globally distributed advertising system.

The future of Web 3.0 is at risk if it doesn’t design around these essential Web 2.0 capabilities. Someone can’t use Web 2.0 search without integrating it into the blockchain, or they end up with content (e.g. NFTs) that can’t be located or found through search. Someone can’t offer accessible DApps without ads and sponsored online content.

If they are required to pay, the world won’t want to use Web 3.0. The move to Web 3.0 shouldn’t be seen as a loss for the public. These people expect more search options, faster and safer applications, as well as a greater experience in the united global marketplace.

 

This is an affiliate post. How to reach your audience? Read disclaimer below.

Image creditShutterstock. Pixabay. Wiki Commons