On March 24th, Decentraland will host what will likely be the first of many Metaverse Fashion Weeks. It is an amazing opportunity for tech and fashion professionals to be part of something new and never seen before. Metaverse Fashion Week does not intend to be an imitation of the real thing, but something totally new. The interesting thing about the event is that fashion industry professionals who normally attend runway shows in their finest attire may now put their creative efforts into creating digital avatars that look more appealing. However, that doesn’t mean Metaverse Fashion Week is all about enjoying haute digital couture from the comfort of our homes, still wearing pyjamas while donning a VR headset (although, you Could If you so desired, it is possible to do this. Outfits showcased at this innovative digital event may be available in the real world, too – And so Metaverse Fashion Week could become the catalyst for upping your style game in both the physical and digital worlds.
Create an Amazing Digital Atmosphere
Many brands will present their best digital products at fashion shows, which will attract thousands. Although the fun won’t stop at just shows – visitors will also be able to attend live music sessions at branded after parties and buy and wear digital clothing in Decentraland, directly from the catwalk. There will be a variety of shops, showrooms and talks throughout the four-day virtual event. MVFW is free to all but transactions must be done via Ethereum wallet. Some brands offer access to VIPs or first-row seating for NFT holders. But above all, it’s the atmosphere that will make MVFW what it will become. Luxury NFT marketplace UNXD who helped build Dolce & Gabbana’s NFT collection will contribute to the curation of the event’s programming.
Opening Up New Doors For Fashion Brands
More and more brands have been expressing interest in Metaverse Fashion Week since its announcement in December, and it’s not hard to see why. A spot in the inaugural MVFW is a great opportunity for fashion brands to be part of this historic moment in fashion technology. Many brands that showcase at MVFW may be viewed as innovators in this space by many of them. The platform offers brands the chance to try out technology behind 3D virtual world platforms on their own, without having to invest. The open metaverse platform Decentraland, and the Sandbox have gained notoriety for providing virtual land plots to those who want to build businesses in these worlds.
NFT-based digital clothing in real life
Republique is an emerging digital fashion brand that has just deployed a team to help a number of apparel brands digitize their products. It’s a high-demand service. Republique will also be selling NFT skins during MVFW alongside large brands. Hugo (part of Hugo Boss’ recent rebrand) recently signed with MVFW partner Boson Protocol. The metaverse will now be able to purchase physical Hugo products, as well as at Metaverse Fashion Week. Faith Tribe is another brand that will be displaying metaverse clothing, which can also physically be purchased. It’s a decentralized NFT project run by Faith Connexion, a Parisian Luxury Fashion Brand. It is an open-source platform that allows fashion designers to collaborate and decentralize the production of fashionable items. Through Faith Tribe, new and independent creatives can create designs that can be sold as the designer’s drop collection. You can either create digital-only NFTs or have the clothing made from high quality materials. Faith Tribe wearable NFTs can therefore be showcased as a part of Metaverse Fashion Week, as well as in the real world – so if you wanted, you could wear the Faith Tribe jacket you brought at Metaverse Fashion Week to a party in the real world, and represent your style regardless of whichever world you’re spending time in.
Many eyes are watching with interest at the phenomenon of blockchain intertwining itself with fashion to see where it’s headed next. Metaverse Fashion Week plans to become an official event for meta-fashion, creating amazing experiences. With the innovation of so many interesting brands contributing towards the first-ever Metaverse Fashion Week, it looks like it’s on the right trajectory to fulfilling that legacy.