Snoop Dogg, the rapper star acquired Death Row Records back in February. The hip-hop icon explained that Death Row would be transformed into a blockchain-backed non-fungible token label (NFT). On Thursday, Snoop’s brand partnership manager Nick Adler joined a newly-created Gala Music advisory board, alongside the record label executive DJ EFN, Grammy-nominated musician BT, and Tupac Shakur’s former manager Leila Steinberg.
Snoop’s Blockchain Ambitions
Snoop Dogg’s blockchain ambitions are gaining headway as the legendary rapper’s brand partnership manager Nick Adler joined Gala Music as an advisory board member. Snoop is a long-time fan of cryptocurrency and has even taken bitcoin (BTC), to purchase his first album in 2013.
Snoop is a passionate supporter and advocate of the non-fungible token technology (NFT). Snoop declared a year earlier that he was a crypto whale and had millions of dollars in NFTs. At the time, he told the public he was “Cozomo de’ Medici,” a character on Twitter and known on NFT marketplaces like Opensea, that holds a massive stash of blue-chip NFTs.
At the beginning of 2022, headlines detailed that Snoop acquired the record label that helped catapult his music career — Death Row Records. He purchased MNRK Music Group’s label and released BODR, his 19th studio album. After the purchase, Snoop told the media that blockchain technology and NFTs would be an important element in Death Row’s ecosystem.
“Picture me taking one of my classic records that you love to death, and you’ve always cherished it and it means so much to you,” Snoop explained to the media publication Complex in April 2022. “Now you have the right to buy it and own it, and to trade it and to make money off of it. Now you actually own a piece of Snoop Dogg’s legacy as opposed to, I have a copy of his CD that I lost.”
Snoop said the following during his interview:
Now you actually own something that’s actually yours that you can profit off of. I just feel like that’s where the industry is headed. I’ve been in the business for 30 years. I get my fans to come out for me and they pay me for everything. I don’t give them back, but they get shirts and concerts. Don’t sit right.
Snoop’s Brand Manager Nick Adler Joins Newly Launched Gala Music Advisory Board, Legendary Rapper Disses Streaming Platforms
Gala Music, a blockchain-based music company, will be hosting a party on Thursday. revealed that Snoop’s brand manager Nick Adler has joined a newly launched Gala Music advisory board. In the tweet, Gala shares a video of all the board members including the DJ and composer BT, Tupac Shakur’s former manager Leila Steinberg, and record producer DJ EFN. Brandon Tatum is the vice president of Gala Music and the global head for music business. He spoke with Benjamin James (Billboard.com Contributor).
“The creation of our advisory board is an exciting next step in Gala Music’s growth,” Tatum detailed. “We look forward to leveraging the knowledge and industry-specific wisdom of these entertainment industry experts to help guide the Gala team on its high-level vision and initiatives to increase our chances of sustainable success,” the Gala Music executive added.
In April 2022, Snoop appeared on the podcast “Drink Champs” and the rapper detailed that he was removing the Death Row Records catalog from streaming sites like Spotify. Snoop explained at the time that the streaming platforms don’t pay and the only people getting paid are the record labels and streaming platforms. Snoop told the “Drink Champs” hosts that soon enough there will be a Death Row application and music streamed in the metaverse.
“First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don’t pay,” Snoop stressed during the podcast. “Those platforms get millions of millions of streams, and nobody gets paid other than the record labels. What I was trying to do was grab my music and create an Amazon, Netflix or Hulu-like platform. It’ll be a Death Row app, and the music will live in the metaverse in the meantime.”
What do you think about Snoop Dogg’s blockchain ambitions and Nick Adler joining the newly-created Gala Music advisory board? Comment below and let us know how you feel about the subject.
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