Meta today announced it would launch a brand new digital clothing store. Users will be able to shop for clothing in the store and customize their avatars. The company believes that clothing and other accessories will become an important part of the users’ identity expression and that this will entice them to spend money on digital clothes that will be wearable on all Meta’s apps, including Facebook and Instagram.
Metaverse Clothing to Sell
Companies have started to expand their businesses to clothing, in order to make money from the demand for metaverse-users’ expressions. One of these companies is Meta, which has recently announced the launch of a digital clothing store, named the “Meta Avatars Store,” that will allow users to purchase clothing of different brands to dress their metaverse avatars.
The store, which will be rolling to different markets this week, will feature digital designs created by Balenciaga, Prada, and Thom Browne, and will be available for Meta’s avatars on Facebook, Instagram, and Messenger. It is not yet known what the prices will be for each piece of clothing.
Meta’s Digital Bet
Meta’s bet is simple: the company believes that the metaverse will grow so big in the coming years that the need for these digital items will also grow with it. This is the reason why Meta switched to being a metaverse-driven company earlier in the year. Mark Zuckerberg, CEO and founder of Meta, spoke out about the importance of these items.
The creative economy will continue to grow and digital goods will become a major driver. I’m excited to add more brands and bring this to VR soon too.
With VR, Zuckerberg is likely referring to Horizon Worlds, Meta’s flagship metaverse app, that can only be enjoyed by owners of Meta’s Quest, a line of VR headsets. These digital products will likely be available to Horizon World’s users.
However, according to experts, Meta’s voyage to entice users to step into the metaverse will not be an easy one. Zuckerberg already knows that the metaverse pivot will be costly. In May he stated that this change will make the company lose a “significant amount of money” during the next three to five years.
What do you think about Meta’s launch of its digital clothing store? Please leave your thoughts in the comment section.
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