FIFA has revealed the launch of a NFT platform to support the game across the world. FIFA+ Collect will offer digital collectibles perpetuating the greatest game moments of FIFA’s world cups, the organization promised.
FIFA and Algorand form a partnership to develop a NFT platform.
International Federation of Association Football (FIFA), is set to launch its platform for non-fungible tokens later in the month. FIFA+ Collect will launch a selection of initial token collections and reveal information about the upcoming limited-edition and exclusive collections at the beginning, according to a press release.
The digital collectibles will represent memorable moments from football matches and feature iconic art and imagery from the FIFA World Cup and FIFA Women’s World Cup tournaments. “This exciting announcement makes FIFA collectibles available to any football fan, democratizing the ability to own a part of the FIFA World Cup,” commented FIFA Chief Business Officer Romy Gai, elaborating:
Fandom is changing and football fans around the world engage with the game in new and exciting ways… Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favorite players, moments and more on new platforms.
FIFA+ Collect will be available on FIFA+, the federation’s digital platform which provides access to live soccer games from around the world, interactive games, news, tournament information, and other original content. FIFA+ Collect will initially be launched in three languages — English, French and Spanish — with more to come, and across web and mobile devices.
FIFA’s NFT platform has been created as part of the partnership with Algorand announced earlier this year. “The commitment FIFA has made to bridge to Web3 enabled by Algorand, is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans,” said the company’s interim CEO W. Sean Ford. FIFA and Blockchain Technology signed a technical partnership and sponsorship deal in May ahead of FIFA World Cup 2022.
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