The cryptocurrency exchange Crypto.com has announced the company has partnered with the Angel City Football Club (ACFC) as the ACFC’s official cryptocurrency and NFT partner. It is just the latest of a number of deals that Crypto.com has announced this year. They have also acquired the naming rights agreement for the Staples Center former home to the Los Angeles Lakers. And they have partnered with UFC (the largest promotion organization in mixed martial arts).
Crypto.com Partner with Angel City Football Club
On December 21, the digital asset trading platform Crypto.com revealed it has partnered with the Angel City Football Club (ACFC), the 11th member of the National Women’s Soccer League. Los Angeles is home to the expansion team, which is set for play in 2022. The team is owned by a number of prominent owners, including Serena Williams and Mia Hamm. The team will be LA’s first women’s professional soccer team since the Los Angeles Sol ended in 2010.
Crypto.com has signed a long-term partnership agreement with ACFC. Sources familiar with the matter informed Bitcoin.com News the deal would last around four years. The “four-year deal [is] roughly worth seven figures per annum,” the source explained to our newsdesk. Crypto.com says the deal is an effort to “foster financial education, independence, and financial empowerment.” The press announcement mentions how Web3 and cryptocurrency can bolster these goals.
“Key to Angel City’s goal to drive equity for women is to empower them with the tools and resources to be financially independent,” ACFC’s co-founder and president Julie Uhrman said in a statement. ACFC’s executive said:
We want women to be part of the Web3 revolution and create cryptocurrency. With their experience in this space, and their mission to equalize the crypto market, the partnership with Crypto.com seemed natural. Their leadership in crypto is a reason for us to partner with them. We also want to help our players use NFTs to build deeper relationships with our fans.
Crypto Companies Become Attractive to Athletes & Sports
Crypto.com’s partnership with ACFC follows the company’s purchase of the naming rights to the Los Angeles Lakers’ arena and it is now called Crypto.com Arena. The exchange says the move with ACFC aims to continue the company’s prominence in LA. It has also collaborated with UFC Promotions, a popular promotion of mixed martial arts. The commercial was done with Matt Damon.
Crypto.com doesn’t seem to be the only one making strides in the field of sports. FTX also announced numerous partnerships with athletes this year. FTX announced on Monday that it had signed a partnership agreement with Monumental Sports Entertainment, which will give it access to four pro sports teams. Grayscale, an elite digital asset manager and a partner with the New York Giants, was partnered in May with the Giants. In the same month, Perth Heat, a professional baseball team, signed a partnership with crypto company Opennode.
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