On Thursday, the German multinational corporation Adidas announced the launch of the company’s first Adidas Originals NFT collection. Adidas Originals NFT drops are in collaboration with Gmoney (cryptoinvestor) and Bored Ape Yacht Club.
Adidas Reveals ‘Into the Metaverse’ Originals NFT Collection
Adidas is continuing to pursue its goal to work with blockchain and non-fungible tokens in the metaverse. The shoe and sportswear corporation first jumped into a partnership with Coinbase and said the metaverse was “exciting” during the last week of November. Adidas hinted that they might work with The Sandbox, a metaverse gaming platform. Adidas unveiled a deal with Bored Ape Yacht Club (BAYC), a cryptocurrency investor, during the first week in December. GmoneyYou can also find the comic Punks Comic here.
The collaboration has resulted in the Adidas Originals NFT first collection, which honours creators. The virtual wearables will be available for the blockchain-based gaming metaverse The Sandbox. There will also be physical products like a hoodie, a tracksuit and Gmoney’s orange beanie. The Adidas Originals NFT collection will go on sale on December 17 and owners will “receive exclusive access to Adidas Originals experiences and product.”
“As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open metaverse,” Adidas Originals marketing and communications vice president Erika Wykes-Sneyd said in a statement sent to Bitcoin.com News. “It’s a natural place for Adidas Originals to enter: a wild world where possibilities are truly limitless and where anyone can express and be rewarded for their most original ideas,” the Adidas executive added.
Chief Digital Officer Says ‘Blockchain Is one of the Most Innovative Technologies of This Generation’
Adidas has also purchased a Bored Ape Yacht Club (BAYC) NFT which is called “Indigo Herz.” The BAYC NFT Indigo Herz is officially called Bored Ape Yacht Club #8774 and Adidas has a small collection of NFTs, according to the wallet’s NFT summary.
“Leading up to the launch, Adidas confirmed members were given the chance to redeem a POAP (Proof of Attendance Protocol) NFT status badge, commemorating their presence at the start of the brand’s metaverse journey,” the company’s NFT collection announcement details.
“It’s so refreshing to see a culturally influential brand like Adidas Originals work so closely hand-in-hand with the NFT community,” said Gmoney. “At every step, they’ve included the right partners from the crypto, metaverse, and NFT community and listened to their thoughts at an early stage.”
Adidas NFTs can be purchased via adidas.com/metaverse for 0.2 ETH per unit. Adidas promises that both virtual and physical wearables are coming out in 2022. According to Scott Zalaznik, the chief digital officer at Adidas, blockchain technology is “one of the most innovative technologies of this generation.” Zalaznik further said:
Web3 is helping us to build a solid foundation that can lead to innovative partnerships and digital goods engagement. We will also be paving the way for a brighter future.
How do you feel about Adidas Originals NFT with BAYC and Punks Comic? Comment below and let us know how you feel about the subject.
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