Goblintown’s success story is one to remember. MoonbirdsThe Goblins came to prominence during a bearish economic market. But, in the middle global recession and NFT’s first winter, the Goblins won. What did the misfits do? They used confusion, misdirection and FOMO to surprise everyone. People weren’t sure of what was happening, but they didn’t want to stay out of the party.
Goblintown’s creators made this easy. The project came with no cost. It uses Creative Commons Zero licensing, meaning no Copyright, and allows for the commercialization of the Goblin drawings if necessary. Third, even though the hype was there, they didn’t use influencers, cross promotions, or whitelisting. Maybe because of that, the mint didn’t generate a gas war like many other successful projects.
Goblintown ‘s Unusual Launch
The generative collection was launched on May 22nd, 2022. It runs over Ethereum Blockchain. From the beginning, Goblintown promised, “No roadmap. There is no discord. No utility. CC0. Contravention wasn’t actually written by goblins.” The other sentence that stands out from Goblintown’s website is: “Don’t be f*cking greedy. That’s how we got ourselves here.” This suggests that the collection serves as a commentary on the NFT market and culture. And that’s not the only clue pointing that way.
On the slightly negative side, the royalties are a whopping 10% and the creators set aside 1000 NFTs for their other projects’ holders. Considering Goblintown was a free mint, those two factors don’t seem that bad. Opensea’s main collection is currently at 43.9KETH and the floor price has been 3.1ETH. Goblintown, for a short time, was so popular that it overtook the Bored Ape Yacht Club. It became the top-selling collection within a few days.
The Mystery Of Goblintown’s Creators
They thought at first it was a famous phenomenon. Beeples NFT artist. The project’s creator was Yuga Labs, which is now infamous. For a time there, people even believed that the brain and voice behind “Beavis And Butthead” and “King of the Hill,” Mike Judge was Goblintown’s creator. This rumor was also circulated because one of the Goblins looks a lot like Snoop Dogg. This was because many still believe Snoop is. famed NFT collector Cozomo de’ MediciHowever, This story turned out to be false.
Beeple was the only person to address these rumors. who tweeted, “insane I have to say this, but I have not joined any shockingly low effort pump and dump projects that will remain nameless.” Later, as the Goblintown project proved its worth, the creator changed his tune and tweeted the piece “The rise and fall of Goblintown” together with the hashtag “#iamthefounder.”
GOBLINTOWN’S RISE AND FALL #iamthefounder pic.twitter.com/oHWlm3IduY
— beeple (@beeple) June 5, 2022
Beeple wasn’t the founder. Seeing Goblintown’s immense success, the mysterious creators had to doxx themselves. In a message, the creators revealed that Truth Labs was responsible for their creation just in time to attend the NFT NYC conference. Their third release was a success, having been behind two of the most successful NFT collections Illuminati Collective & The 187.
You can find more information here Truth’s websiteThey define themselves as:
“We are dedicated to sharing delightful blockchain mischief, exploring creatively, developing rich, fun worlds and experiences (both IRL and in the digital realm), and providing a platform for new voices and visions in this space.”
In a strange turn of events, as the creators doxxed themselves, Goblintown’s floor price fell from almost 5 ETH to a little over 3 ETH.
ETH Price Chart for Binance 07/16/2022 | Source: BTC/USD on TradingView.com
The Collection’s Iconography
The name Goblintown comes from The Hobbit. It is derived specifically from J.R.R. Tolkien poem called “Down, Down, To Goblin Town.” That name also suggests that the collection serves as a commentary on the NFT market in the crypto winter. There are other clues. Several. You can see one example. Dj and producer Steve Aoki, who’s a notorious NFT collector. Another one wears a t-shirt that says “Phunks, Zunks, Tendies, Azuki,” a clear reference to Azuki’s creator and all of his rugged previous projects.
Yet another one of the traits is a reference to the infamous Mike Novogratz’s Luna tattoo, and thus a commentary on Terra’s collapse.
Next, we see a goblin sporting a tattoo with the words “Goblin.” $LUNA.
It is most likely that this refers to @terra_moneyand the collapse of stablecoin at $83B $UST. https://t.co/wn0lliBVY3 pic.twitter.com/D5vj54rqbk
— tansan.eth — ₜₕₑ bₑₐₙ Gₒbₗᵢₙ (@tansanDOTeth) May 30, 2022
And, what about this image that references a lot of blue chip NFT projects and is titled “Up, Up, To Goblintown.”
ᵤₚ ᵤₚ ₜₒ gₒbₗᵢₙ ₜₒwₙ pic.twitter.com/zjngNZc1en
— goblintown.wtf (@goblintownwtf) May 22, 2022
And well, speaking about Steve Aoki, he was the Dj at Goblintown’s highly coveted NFT NYC party. There, he premiered the horrible NFT song “Piss On the Dance Floor (Goblintown Anthem).“ You can still buy it at a Here you will find a reasonable price. NFT NYC: BetterOder It could get worseGoblintown was the focal point of the conference.
This is a wonderful story.
Featured Image: Screenshot of their website | Charts by TradingView