NYDIG (a sub-company of Stone Ridge) announced on July 14th, 2022 that it had signed a multiyear agreement with Major League Baseball’s New York Yankees. According to the partnership announcement, NYDIG will be the professional baseball team’s “official bitcoin payroll platform.”
NYDIG Inks a Multi-Year Partnership Deal With the MLB’s New York Yankees
According to the bitcoin firm NYDIG’s announcement on Thursday, the company has entered a multi-year partnership with the American baseball team the New York Yankees. NYDIG says that the deal will provide Yankees’ employees access to the company’s Bitcoin Savings Plan (BSP).
Members of the Yankees can convert part of their pay check to bitcoin using the BSP product by NYDIG. The BSP benefit can be accessed by employees through the NYDIG platform. No transaction and storage fees are associated with this product. NYDIG says that “dozens of leading companies” already leverage NYDIG’s BSP service benefits.
Aryn Sobo, the Yankees’ vice president of human resources, employment, and labor law, detailed that the baseball club is “always looking for innovative ways to expand and improve our employee experience.” The move comes at a time when young employees are choosing to get a portion of their pay in BTC. According to NYDIG, 36% of workers under the age of 30 want this kind of payment. Sobo further remarked that “NYDIG made it easy to add Bitcoin to our roster of benefits.”
The Yankees’ vice president of human resources added:
To offer our employees this chance, we look forward to using the NYDIG Platform.
NYDIG Executive Says Company’s ‘Savings Plan Can Be One of the Most Efficient Ways to Save Bitcoin’
NYDIG’s deal with the New York Yankees is not the first time the company has partnered with a sports franchise. NYDIG joined forces with the Houston Rockets, a National Basketball Association (NBA), team in mid-November 2021. The deal with the Rockets was made just weeks after the announcement by the fintech company that its bitcoin focus is revealed. MVB Bank will be collaborating with NYDIG to provide white-label bitcoin solutions for third parties. Kelly Brewster was the NYDIG chief marketing officer and stated on Thursday that NYDIG looks forward to the opportunity of collaborating with American baseball players.
“We’re proud to partner with our hometown team and an iconic sports franchise, the Yankees, to further our mission of bringing bitcoin to all,” Brewster said in a statement. “NYDIG is committed to helping our clients realize the full potential of bitcoin while providing the service and standards that have made our name synonymous with trust. For employees of the Yankees and beyond, the opportunity to allocate a small slice of their paycheck to a Bitcoin Savings Plan can be one of the most efficient ways to save bitcoin, and the dollar-cost averaging can smooth out the bumps along the way,” the NYDIG executive added.
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