Visa launched its global cryptocurrency advisory service. The company’s executive says: “We’ve seen a material shift in our clients’ mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap.”
Visa’s Global Crypto Advisory Services
Payments giant Visa announced Wednesday the launch of its “global crypto advisory services,” an offering within Visa Consulting & Analytics (VCA). “This comes at a moment when digital currencies are taking greater hold in the popular consciousness,” Visa noted.
It explained that the more than 60 platforms it has worked with have provided valuable experience for its product specialists and consultants. Visa noted that they can help “financial institutions evaluate the crypto opportunity, develop concrete strategies, and pilot new user experiences and innovations like crypto rewards programs and CBDC-integrated consumer wallets.”
Claudio Di Nella, head of Visa Europe’s consulting & analytics, opined:
We’ve seen a material shift in our clients’ mindset in the last year, from a desire to explore and experiment with crypto, to actually building a strategy and product roadmap.
“We came to Visa to learn more about crypto and stablecoins and the use cases that are most relevant for our retail and commercial business lines,” said Uma Wilson, executive vice president at UMB Bank.
On Wednesday, Visa also released a report titled “The Crypto Phenomenon: Consumer Attitudes & Usage.” It includes a survey of more than 6,000 financial decision-makers across eight markets: Argentina, Australia, Brazil, Germany, Hong Kong, South Africa, the U.K., and the U.S.
These are the results of the survey:
Survey participants who have discretion over their finances are almost all aware of crypto at 94% worldwide.
In addition, “Nearly one in three crypto-aware adults already own or use cryptocurrency, and the majority of that group (62%) say their use has increased in the past year.”
The survey also found that “Among current crypto owners, 81% express interest in crypto-linked cards, which allow you to convert and spend crypto at the retailers where you shop in the same way you can use a debit or credit card.” Meanwhile, “84% are interested in crypto rewards, which allow you to earn crypto as a reward for your card spending.”
Cuy Sheffield, Visa’s head of crypto, recently said: “Crypto is becoming cultural. It’s becoming cool.” He explained that a “whole new class” of mainstream consumers are entering the crypto space because of non-fungible tokens (NFTs). Visa took part in the TRM funding round this week for cryptocurrency transaction monitoring and platform for forensics.
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