The Animoca Brands subsidiary and blockchain-based virtual world, The Sandbox, has announced the firm has made multiple partnerships in Hong Kong, and has plans to create a “Mega City” in the metaverse. The Sandbox’s Mega City partners include Hong Kong businessman Adrian Cheng and PWC Hong Kong. Shu Qi, a Hong Kong model and actress, was also a partner in the acquisition of land.
Mega City Launch Announced by The Sandbox
Decentraland, The Sandbox, and other blockchain projects have seen significant interest in the Web3, NFTs-driven metaverse. On Wednesday, The Sandbox — an Animoca Brands subsidiary and blockchain metaverse that leverages non-fungible token (NFT) technology — announced the launch of a “Mega City.” The firm has made various partnerships in Hong Kong and the metaverse region will become “a new cultural hub,” according to the announcement.
The Sandbox details that it partnered with the renowned Hong Kong businessman Adrian Cheng, CEO of New World Development, founder of the K11 brand, and Chow Tai Fook jewelry company’s executive director. The blockchain virtual world will feature Cheng’s XL Estate (24 x 24 LANDs) that aims to be an “innovation hub of Mega City.” A landmark will be the GBA Pavilion that showcases “creativity and tech wonders.” Cheng’s GBA Companies will also provide special experiences like “entertainment [and] exclusive NFTs.”
Stars like Stephen Fung, director of Entertainment and Shu Qi will showcase NFTs exclusive to them. “The Sandbox [plans] to create an exciting district of Mega City that will showcase their talents and love for art and culture,” the announcement details. Mega City will also be available for metaverse users and The Sandbox members. A land sale has been announced by The Sandbox for property in the Mega City area. The blockchain virtual world startup’s Mega City announcement explains:
The Sandbox will celebrate their new partners by launching a new land sale on January 13th 2022 that allows players to buy lands near these partners.
Blockchain Company Collaborates with 165 Partners
Meanwhile, the project’s native token sandbox (SAND) has shed more than 7% in value this week but during the last two weeks, SAND has gained 6%. SAND’s year-to-date performance against the U.S. Dollar shows a 13,785% increase. SAND currently has a market value of $5 billion and global trade volumes of $672 million. The Sandbox Marketplace is the most popular NFT marketplace worldwide, with $15.94m in annual sales.
According to the upcoming land sale details, the company’s new estates can be seen on The Sandbox virtual world map. Sandbox claims that premium land is also available, with NFTs exclusive to the company and the possibility of hosting events. The Sandbox has announced the acquisition of 165 partners. These include the South China Morning Post and PWC Honghong, Care Bears, Atari and Cryptokitties as well as the South China Morning Post, Care Bears, Care Bears and The Smurfs.
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