On September 12, the multinational chain of coffeehouses, Starbucks, announced the firm has partnered with the blockchain project Polygon and unveiled the company’s Web3 technology called Starbucks Odyssey. The Web3 platform Starbucks Odyssey will provide Starbucks rewards members and the company’s U.S. employees with the opportunity to earn non-fungible token (NFT) assets.
Coffeehouse Company announces the launch of Starbucks’ Web3 Platform
Starbucks is embracing blockchain technology, Web3 and NFT technology with the unveiling of a Polygon-powered Web3 app. “[The] new Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences,” the company’s corporate stories and news page notes. “As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees).”
Polygon is also available confirmed the partnership on Twitter and in a blog post called “Starbucks Taps Polygon for Its ‘Starbucks Odyssey’ Web3 Experience.” In the blog announcement, Polygon states:
These unique loyalty programs are powered by low fees on the Polygon PoS Network and the high transaction speeds.
Starbucks Odyssey Experience to Launch ‘Later This Year’
Starbucks employees and customers can now join the waiting list to receive an invitation to the Starbucks Odyssey experience. The company says the platform will be launching live “later this year.” Ryan Butz, the vice president of loyalty, strategy and marketing for Starbucks says the technology is well positioned with the company’s sustainability goals.
“Building Starbucks Odyssey using technology that aligns with our sustainability aspirations and commitments is a top priority,” Butz noted in a statement on Monday. We took a very thoughtful and thorough approach when evaluating which blockchain to utilize and Polygon’s fast, low-cost, and carbon-neutral network is the perfect foundation for our first digital community,” the vice president of loyalty rewards mentioned.
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