South African Mobile Network Operator MTN Buys Land in the Metaverse – Bitcoin News

MTN, a mobile network operator from South Africa, recently claimed its position as the first South African company to venture into the metaverse. It purchased 144 parcels of virtual land in Ubuntuland and paid an undisclosed sum.

MTN Seeks to ‘Amplify Consumers’ Digital Experiences’

South Africa’s mobile network operator, MTN, recently bought 144 plots of digital land in the Ubuntuland metaverse, a report has said. MTN will be the first South African company to access the metaverse, according to reports.

MTN owns now 144 plots covering 12 square meters, according to Mybroadband.

Commending the company’s pivot to the metaverse, MTN’s group executive for marketing, Bernice Samuels, is quoted explaining how this dovetails with its Ambition 2025 strategy. He said that:

This is exactly what our Ambition 2025 strategy is premised on — leveraging trends that amplify consumers’ digital experiences and engagement. We are always at the forefront in technological and digital developments and remain open to new opportunities for customers.

According to the mobile operator, its presence in metaverse is a sign of its support for African innovations.

MTN also hopes to enhance its customer attraction by being present in the metaverse. The report explained that this will happen through a variety of experiences that combine consumer passion points such as music and gaming.

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Terence Zimwara

Terence Zimwara was a Zimbabwean award-winning journalist and author. His writings have covered the economic problems of several African countries and how digital currency can offer an escape route.