Pepsi is the manufacturer of carbonated soft drink. The company has unveiled its first collection non-fungible token assets. Pepsi introduced the “Pepsi Mic Drop” genesis NFT collection on Thursday, which features 1,893 generative NFTs on the Ethereum blockchain. Pepsi hopes to build a community of NFT owners with NFTs featuring designs such as the blue Pepsi and silver Diet Pepsi.
Pepsi Introduces the Company’s First NFT Collection
Pepsi-Cola has become a household name as a soft drinks manufacturer. It was founded and developed by Caleb Bradham back in 1893. When the soft drink first came out it was called “Brad’s Drink,” but was rebranded to Pepsi-Cola in 1898. Today, Coca-Cola as well as Pepsi-Cola are two of the most loved cola-flavored beverages on the market.
Pepsi-Cola launched the genesis collection, a non-fungible token collectible (NFT). This was to commemorate its birth year. The collection is called the “Pepsi Mic Drop” genesis NFT collection and features 1,893 unique generative NFTs that feature variations of a microphone visual and iconic Pepsi flavors.
Pepsi has hosted the NFT collection on its web portal micdrop.pepsi.com. Vaynernft was instrumental in the production of the NFT collectibles. The waitlist for a wallet will start on Friday, December 10 at 12:00 p.m. (EST) and the “approved will be able to mint their Pepsi Mic Drop genesis NFT free of charge (not including Ethereum gas fees) on Tuesday, December 14 at 12:30 p.m. (EST).”
“The exclusive generative traits of the Pepsi Mic Drop genesis NFT collection, generated randomly by an algorithm so each NFT is totally unique and different, pay homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades,” Pepsi’s NFT announcement details.
“Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,” Todd Kaplan, Pepsi’s vice president of marketing said in a statement sent to Bitcoin.com News. Kaplan added that:
The Pepsi Microwave genesis NFT Collection was created for fans. We put their needs and interests first by making sure that the NFTs were free and available to all. Our history inspired this collection of microphones. It also represents how wide and accessible we expect the space to become in the future.
Pepsi is following the numerous brands that are entering the NFT market, including Arizona Iced Tea and Budweiser. Budweiser launched 1,936 NFTs to commemorate the birth of its Budweiser beer can last week, a popular American-style pale Lager made by Anheuser-Busch.
Adidas also announced last week that it was teaming with Bored Ape Yacht Club. Concluding the announcement, Pepsi says that the firm is “implementing a carbon offset program for the launch of the Pepsi Mic Drop NFT to ensure a net carbon footprint of zero.”
How do you feel about Pepsi-Cola’s entry into NFTs Please comment below on your views.
Image creditShutterstock. Pixabay. Wiki commons. Pepsi
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