PSG FC (Paris Saint-Germain FC), a European soccer team, took the first steps towards establishing an online presence on the metaverse. To offer software and memorabilia as well as articles that are linked to non-fungible tokens (NFTs), the club filed several trademark applications.
PSG is ready for the Metaverse
Paris Saint-Germain (PSG), an English soccer club that has a significant European fan base, wants to establish a foothold in the metaverse. They are now trying to secure its name for this purpose. A series of trademark applications were filed by the club to secure its brand name on a variety of virtual memorabilia, trading cards and other items. All are authenticated using non-fungible tokens.
On March 16, the trademark application was presented. It includes audio and video recordings and multimedia files. These include text-based audio and video clips, as well audio and video related to highlights of sports. The application also contained cryptocurrency wallet software.
Michael Kondoudis is a patent lawyer who sharedThe latest news from social media is:
As the Metaverse grows, this filing will be the next natural step. PSG clearly sees the potential in the Metaverse, and has begun to prepare its trademark for the virtual economic system that will rule it.
New Horizons for Sports Teams
PSG isn’t the only European soccer team to see the value of metaverse to grow its business and reach new markets. FC Barcelona is also planning a number of steps to move into the metaverse and NFT. These elements offer many business opportunities, which is why this trend is being followed by many sporting organizations.
Kondoudis is also a tracker of trademarking movements. He believes the trend will expand in the near term. He added:
The number of NFT trademarks filed by professional athletes will continue to rise as more brands realize the value of protecting their metaverse.
In 2020, the PSG created its own fan token and intended to use cryptocurrency to fund a portion of the contract for soccer superstar Lionel Messi. The club signed Messi in August.
How do you feel about the PSG strategy in relation to the metaverse? Comment below.
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