Recently, both non-fungible tokens and their tangible counterparts (NFTs), have been making their debuts at luxury boutiques and well-known retail shops. On October 4, the NFT project called Veefriends revealed that the team is launching its limited edition series of collectible characters exclusively at Macy’s and Toys”R”Us. Veefriends is currently ranked 20th in all-time NFT collections sales with $240.15 millions in total sales.
Veefriends Are Coming to Macy’s and Toys’R’Us Retail Locations, Existing Veefriends Holders Can Claim Physical Counterparts
The non-fungible token (NFT) project created by the serial entrepreneur Gary Vaynerchuk aims to debut in both physical and digital form at the retail stores Macy’s and Toys”R”Us. Today is the day that pre-sales begin and it will be officially launched on October 17. The collection will feature plush and vinyl characters of the Veefriends, and people can pre-order leveraging the Macy’s mobile app, at all Toys”R”Us locations, and via the website shop.veefriends.com.
“This partnership means way more to me than you could ever imagine,” Gary Vaynerchuk, the CEO and creator of Veefriends said in a statement on Tuesday. “I fondly remember growing up in Edison, New Jersey, walking down these stores’ aisles as a kid. We chose characters that we think embody exciting features for first-time collectors, much like some of the toys I picked up on the shelves of Toys”R”Us the first time.”
Vaynerchuk added:
I can’t wait to see them in-store and on the shelves – it’s a full circle moment for me and a very big step for the company.
Veefriends is joining the Slew NFT Projects entering the Retail Space. NFT Project teams up with Mattel Creations
As a result, NFTs are increasingly being sold in the retail sector. Pacific Sunwear sells clothing with Mutant Ape Yacht Club or Bored Ape Yacht Club designs (BAYC). Funko, a pop culture collectors company (Nasdaq : FNKO), introduced DC digital collectibles in September and their physical counterparts to Walmart.
NBA Top Shot NFT packs were distributed to last year’s NBA Summer League Games attendees. Luxury jewelry and specialty retailer Tiffany & Co. launched Cryptopunk pendants tethered to NFTs, and at the end of February 2021, Topps introduced Garbage Pail Kids (GPK) NFTs inside packs of physical trading cards sold at Walmart and Target. Pre-existing Veefriends NFT holders will be eligible to receive a physical figure for free. Every physical counterpart comes with a QR code which allows you to access 3D animated videos or character songs.
“Veefriends wants to bring value to our NFT community – not only will they get first access to claim the collection, they also get priority at the in-store events,” Andy Kraniak, the president of Veefriends remarked during the announcement on Tuesday. “It’s just one more way we want to connect with our NFT holders and show them how we are developing the IP behind the characters,” Kraniak concluded.
Veefriends’ CEO Vaynerchuk also revealed a partnership with Mattel Creations in order to release a reimagined UNO deck featuring the Veefriends characters. The new deck will include a non-playable foil card featuring one of 17 Veefriends and the character “Gary Bee” will be the rarest foil card in the collection. The Veefriends and UNO The collectable packs will sell for $25 per pack and are only available via the website creations.mattel.com.
What do you think about Veefriends coming to Macy’s and Toys”R”Us? Please comment below to let us know your thoughts on this topic.
Image credit: Shutterstock, Pixabay, Wiki Commons, Veefriends claim web portal
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