NBA Legend Kevin Durant Joins Coinbase to Help Promote the Crypto Exchange’s Brand – Bitcoin News

According to Bloomberg, Kevin Durant (an American pro basketball player) has joined Coinbase. According to the report, Durant will appear as “a face of the brand” and will help promote the exchange’s advertising content.

Kevin Durant joins Coinbase

NBA legend Kevin Durant, otherwise known as “KD,” has joined Coinbase in an advertising deal that will feature Durant as a Coinbase spokesperson. Durant is a Brooklyn Nets power forward who is widely regarded as one of the most outstanding professional basketball players. The Brooklyn Nets star will join Coinbase as “a face of the brand” according to Durant’s manager, Rich Kleiman, speaking with Bloomberg.

While Kleiman says that KD does minimal amounts of brand partnerships, off-court, the Nets’ forward is one of the highest-paid basketball players in the world thanks to his deals with Nike and Foot Locker. “Kevin does very, very few brand deals and that was by design,” Kleiman stressed. “They’re this new model of brand partner for us, where they do integrate in all different parts of our business,” Durant’s manager further noted.

Durant, along with his investment fund Thirty Five Ventures, invested in Coinbase during 2017. In 2017, Durant and his investment fund Thirty Five Ventures invested in Coinbase. The NBA star also participated in the Coinbase $100,000,000 funding round. Speaking with Bloomberg’s Kim Bhasin, KD said that he’s always had an interest in financials and business. “Even when I was younger, I was always curious about the business side of things and always trying to learn from the people I’ve gotten to meet along the way,” Durant said.

The Brooklyn Nets’ power forward added:

While basketball was my number one passion, it became clear to me that there were many other things I could do if I had the right people around me.

Cryptocurrency’s Hottest Trend: Sports deals

Durant’s partnership follows a slew of sports deals that have taken place this year between sports-related agencies and athletes, and crypto companies. For instance, FTX has inked deals with the Los Angeles Angels’ Shohei Ohtani, Green Bay Packers running back Aaron Jones, and seven-time Super Bowl winner Tom Brady and his supermodel wife Gisele Bündchen. FTX has also partnered with Sports Illustrated and renamed the Miami Heat Arena to “FTX Arena.”

The exchange made a deal to rename the Los Angeles Lakers’ Staples Center to “ Arena.” The exchange also inked a deal with the MMA entertainment firm UFC. Grayscale has been partnered by the National Football League’s (NFL) New York Giants as the biggest digital asset manager. It has been one of the most popular trends in crypto in 2021 because there were so many deals in sports this year.

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Jamie Redman

Jamie Redman, a Florida-based financial journalist and news lead at News is Jamie Redman. Redman joined the cryptocurrency community in 2011 and has been an active participant ever since. Since 2011, Redman has been an active member of the cryptocurrency community. Redman is a prolific writer for News, with over 4,900 articles about disruptive protocols.

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