According to USPTO trademark filings, Ye, the American rapper (commonly called Kanye West), is entering the non-fungible tokens world (NFTs) and metaverse. The record producer’s company Mascotte Holdings Inc. filed 17 trademarks, and parts of the trademark summaries describe digital collectibles like NFTs.
Kanye West: ‘Do Not Ask Me to Do a F***ing NFT … Ask Me Later’
Josh Gerben is a trademark lawyer and the founder of Gerben Intellectual Property. tweetedConcerning Ye the musician and rapper, and Mascotte Holdings his filing of trademarks. Gerben said: “Kanye West has filed 17 new trademark applications around his YEEZUS name. The filings indicate an intent to launch YEEZUS-branded amusement parks, NFTs, toys, and more.”
Interestingly, West criticized the non-fungible token (NFT) industry in February and is quoted as saying he’s only focused on creating real-world products. “My focus is on building real products in the real world. Real food. Real clothes. Real shelter,” West said at the time on Instagram. “Do not ask me to do a f***ing NFT.” However, the Instagram post that shares West’s thoughts on NFTs also said “Ask me later.”
West is no stranger to the world of cryptocurrencies and he once said bitcoin advocates “really have a perspective on what the true liberation of America and humanity will be.” At that time in 2020, West was also running as a candidate for the president of the United States during the election. According to the trademark summary the USPTO received the trademark application for filing on May 27, 2022.
West’s Mascotte Holdings joins a slew of well-known brands filing NFT and metaverse-related trademarks. Companies like New Balance, Crocs, Urban Outfitters, Walmart, Ralph Lauren, and Abercrombie & Fitch have also filed USPTO trademarks tied to digital collectibles and blockchain technology. A number of companies including Gap and Adidas as well Nike and Coca-Cola have released NFT products.
You think Ye (American rapper) and Mascotte Holdings filed NFT trademarks to the USPTO. Comment below and let us know how you feel about the subject.
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