Press release
PRESS RELEASE. INTERNET CITY, DUBAI, Sep. 30, 2022 – Global crypto exchange, LBankThe long-awaited brand update video was released by. Official Youtube ChannelThe following provides details about the latest updates as well as plans for future years. An accompanying diversity video was released to celebrate the brand’s unveiling. This campaign, which will last for two months, will focus on the brand upgrade.
It 22 minute videoAnswered a range of questions. LBank’s Co-founder Johnason Chen, COO Shantnoo Saxena, CMO Kaia Wang, and head of marketing MENA Abhinav Mehta appeared in the video, covering topics in their respective areas. LBank teased about the long-awaited update to their logo for many weeks on social media before officially announcing it. It was also shown that LBank will gradually update their logo and style in the months ahead.
The biggest notable change to LBank’s new logo is the distinct design in the letter B. CMO Kaia Wang elaborated on the design by saying, “It’s actually a simple typography logo with just the word LBank instead of the old shape we had. It is flexible, elegant and versatile and can be used for a variety of purposes. We’re still our dedicated and professional selves, now upgraded and stronger. It looks like you could create light with a match, so the B symbolises life. However, it can also be considered a vertical sign for infinitas which symbolizes infinite possibilities and crypto verse. So it’s generally a symbol of creation, knowledge, and infinitas.”
Wang also touched upon topics such as globalization and localization in LBank’s Marketing plans. “We’re building a truly global team. Our goal is to find local talent who can understand the local market and help us shape our brand and offer products according to that specific market. In order to reach our local customers, we aim to be a trusted source for digital assets. ”
Globalization is one of the main keywords of this video, with a portion of it dedicated to showing LBank’s achievements in growing markets, such as the MENA (Middle East and North Africa) regions. When asked how LBank is growing in key markets, COO Shantnoo Saxsena said, “We’re trying to make our business work in various parts of Africa, India, Turkey, and other parts of Middle East. The way we are…getting users to LBank is through education and by involving ourselves. ”
Saxsena reports that LBank adopted an aggressive approach to developing markets through education and community involvement. “Cryptos must be made mainstream by education if they are to become mainstream. ” Saxsena later added in the video. Grassroots was Abhinav Mehta’s term for Head of Marketing in MENA. “The community managers serve as our eyes and ears. We connected with others through events. The people come to discuss LBank. After some networking they then return. From there we slowly began to learn what crypto-exchange users want. ” said Mehta.
LBank announced additional products and services in the video, such as trading software that allows for easy strategy execution. If asked, Which new services are coming soon? Co-founder Johnason Chen stated, “We have a new Loan product. Bitcoin can be used by users to purchase or transfer goods. EthereumTo lend USDT and any other tokens. LBank launched the product on its new website LBank.com. A strategy trading centre will be offered. ” Chen talked in detail about the new strategy trading center and plans for more derivatives products.
The accompanying diversity video titled “LBank — Future & Diversity” showed LBank’s dedication to promoting inclusivity and growth within the industry. LBank’s employees are shown together in an effort to showcase a company that welcomes people from different backgrounds and offers them equal opportunities of entering the cryptocurrency world.
LBank
LBank was founded in 2015 and is one the best crypto exchanges. LBank offers crypto trading and expert asset management to users. Over 7 million people use the platform from over 210 countries. LBank is a cutting-edge growing platform that ensures the integrity of users’ funds and aims to contribute to the global adoption of cryptocurrencies.
Get started trading now: You can find it herebank.com
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Contact Details:
LBK Blockchain Co. Limited
LBank Exchange
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