Fanzee announced today that it closed a round of funding of $2 million to fund its Ton platform for sports fan engagement.
Startup has created a fan engagement platform that can be used by sports clubs to enhance their relationship with their followers. This will allow them to build a stronger sense of community, reward their loyal supporters and create a better experience for their members.
It’s an idea that has won considerable backing from investors such as TONcoin.fund, MEXC Pioneer, KuCoin Ventures, Huobi Incubator, vlg.digital, 3Commas, Orbs.com, and Hexit.capital, a part of Swiss based Hemma Group, to name just a few.
Fanzee CEO Ajay Jojo said he is honored to have received the backing of some of the greatest minds in the Web3 movement and promised to deliver “immense value” to millions of sports fans by leveraging digital assets such as NFTs.
Fanzee’s platform makes use of blockchain innovations such as tokenization to help sports clubs create interactive challenges such as quizzes. Fanzee explained that it allows them to gamify their fan loyalty programs, unlock new revenue streams and reward fans who take part in interactive challenges.
For instance, Fanzee can help soccer teams to create matchday challenges such as a morning quiz that’s based on the events from the previous match, and player-vs-player challenges where fans can bet on important match events with their friends. Another idea is an end-of-match quiz to gauge how well fans followed the match. A third challenge involves gathering three videos from the match.
By participating in these challenges, fans will be able to earn prizes such as experience points, NFT tokens and cryptocurrency (such as a club’s specific coin). Each fan who participates will be able to sign up and earn points towards their “fan level”. This will allow clubs to create their fan leaderboards, which rank all their fans. Fans will be motivated to interact more to earn even greater prizes. A club might offer match tickets for next home games to the highest-ranked supporters by offering NFTs.
Fanzee also plans to operate a marketplace for third parties where they can sell and buy digital assets related to their clubs. So if someone wins an NFT providing a free ticket to the next game, but they’re unable to be there, they can sell that NFT to someone else who is able to take advantage of it. What’s more, Fanzee abstracts away the complexity of using crypto wallets by automating these processes for fans that like to keep things simple.
Mark Chadwick, Head of Diligence at TONcoin.fund, a $250 million growth fund for projects building on the TON blockchain, said Fanzee’s focus is on bringing sport fans to the forefront by engaging with them in ways that were never possible before.
“Fanzee’s platform, with its gamification mechanics, will generate true value for sports organizations and their fans,” Chadwick insisted.
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