Binance has named three former housemates from the popular Nigerian reality television show “Big Brother Naija” as the cryptocurrency exchange’s brand ambassadors for the African continent.
Crypto: Crypto in the Mainstream
Binance, the leading cryptocurrency exchange has revealed that as part its plans to strengthen its presence on Africa’s continent, it has joined forces with three ex-Big Brother Naija housemates. It said that the former Big Brother Naija housemates Hazel Oyeze Onou (Ikechukwu Sunday Okonkwo) and Pere Embi would help bring crypto into the mainstream.
Techpoint Africa director for Africa Binance Emmanuel Babalola explains why he chose the three people and the ways in which their efforts will help the exchange reach its goals. Babalola stated:
“Our goal is to make people understand crypto and ease the process of bringing it into their daily lives. We have been struck by the way these influential people and their stories reflect the entrepreneurial spirit, hard work, and everyday Nigerian lifestyle. We have a shared goal of empowering more Africans with the knowledge and resources they need to achieve financial freedom, so it’s a perfect fit and teaming up with them is a big win.”
Crypto: ‘The New Currency’
The same Techpoint Africa report meanwhile quotes one of the ex-housemates, Onou — also known as “Whitemoney” — expressing his reasons for partnering with the exchange.
“Crypto is the new currency and I am excited to take the Binance message to the streets as one doesn’t have to be rich or that educated to trade crypto,” said the former housemate. Okonkwo Cross, another housemate said that he used the Binance app for trading and wants to educate the youth on the advantages of crypto trading.
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